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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Buana Ilmu International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management BUDGETING : Journal of Business, Management and Accounting Jurnal Ekonomi International Journal of Applied Finance and Business Studies Service Management Triangle : Jurnal Manajemen Jasa Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Marketgram Journal West Science Business and Management Jurnal Bisnis dan Manajemen West Science

Syifa Pramudita Faddila

Universitas Buana Perjuangan Karawang

Author-ID : 3309773

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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MODEL KEPUASAN KONSUMEN PADA PRODUK HAND SANITIZER DI MASA COVID-19 Syifa Pramudita Faddila; Netti Nurlenawati; Uus Mohammad Daril Fadli
Service Management Triangle: Jurnal Manajemen Jasa Vol 4 No 1 (2022): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Program Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.701 KB)

Tujuan dari penelitian ini untuk (1) mengetahui kualitas produk, harga produk, emosional konsumen dan kepuasan konsumen produk hand sanitizer; (2) mengetahui hubungan kualitas, harga dan emosional konsumen pada produk hand sanitizer; (3) mengetahui pengaruh kualitas produk, harga produk, dan emosional konsumen terhadap kepuasan konsumen produk hand sanitizer buatan Fakultas Farmasi UBP Karawang baik parsial maupun simultan. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif. Populasi sebanyak 224 orang dan sampel yang diambil sebanyak 70 orang. Hasil penelitian deskriptif menunjukkan bahwa mayoritas kualitas produk dalam katagori baik, harga tergolong murah, emosional konsumen memiliki kriteria sangat tinggi dan konsumen merasa sangat puas terhadap produk hand sanitizer Fakultas Farmasi. Hasil penelitian juga menunjukkan bahwa antar variabel kualitas produk, harga produk dan emosional konsumen memiliki korelasi yang kuat. Berdasarkan hasil analisis parsial, hanya variabel harga produk dan emosional konsumen yang mempengaruhi kepuasan konsumen. Secara simultan variabel kualitas produk, harga dan emosional konsumen berpengaruh secara signifikan terhadap kepuasan konsumen hand sanitizer buatan Fakultas Farmasi UBP Karawang. Diharapkan Fakultas Farmasi UBP Karawang dapat meningkatkan kualitas produk hand sanitizer sehingga dapat bersaing di pasaran, selain itu tingginya skor emosional konsumen dapat dimanfaatkan untuk mempromosikan produk hand sanitizer terutama melalui e-Wom.

e-Service Quality and e-Trust Models in Increasing Generation Z e-Customer Satisfaction in e-Wallet Transactions with ShopeePay Application Syifa Pramudita Faddila; Laras Ratu Khalida; Robby Fauji
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i1.2260

The rapid development of the digital world, one of which is marked by changes in traditional transactions to digital transactions through digital wallets (e-Wallet). E-Wallet competition in Indonesia is quite tight, ShopeePay has decreased its position in terms of the most frequently used e-Wallet in 2020 and 2021. So it is necessary to do further research as an effort to increase e-Customer Satisfaction through e-Service Quality variables and e-Trust especially among Generation Z as a characteristic that is close to the digital world. The study was conducted on 166 students of the Management Study Program at the University of Buana Perjuangan Karawang class of 2019 – 2021 who are Generation Z and active users of ShopeePay. This study uses multiple linear regression analysis. The results of the study explain that e-Service Quality and e-Trust have a significant effect on e-Customer Satisfaction either partially or simultaneously. The higher the e-Service Quality and e-Trust provided by the company to consumers, the higher the e-Customer Satisfaction for Generation Z users of the ShopeePay application e-Wallet.

Analysis of Business Strategies on Msmes Coffee Promise Souls Branch East Telukjambe Karawang Laras Ratu Khalida; Syifa Pramudita Faddila; Neni Sumarni
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i1.2262

The current era of globalization requires business actors to be innovative and think creatively in developing their businesses so that they are not inferior to their competitors. Of the many businesses that are emerging today, one of the most popular businesses is the coffee shop business. Janji Jiwa Coffee Shop, Telukjambe east Karawang branch is a coffee shop that is currently trending among millennials. The purpose of this research is to find out and analyze the existing business strategy at Janji Jiwa Coffee Shop, Telukjambe east Karawang branch. The method used in this research is descriptive qualitative analysis method and analyze it using SWOT analysis. Sources of data used in this study are primary and secondary data, where primary data was obtained from observations and in-depth interviews related to business strategies at Janji Jiwa Coffee Shop, Telukjambe east Karawang branch to the research subject. The results of the SWOT analysis and the SWOT matrix show that Janji Jiwa Coffee Shop Telukjambe Timur Karawang is in Quadrant 1, where the company is in a very profitable situation. Coffee shops have opportunities and strengths so they can take advantage of existing opportunities. The strategy that must be applied in this condition is to support an aggressive growth policy (Growth oriented strategy). And in the IE matrix analysis, this business is included in the quadrant II business unit strategy where the business enters the growth and development stage.

EFFECTIVENESS OF ONE DAY PROMO IN INCREASING SALES OF NPK FERTILIZER PRODUCTS 30-6-8 IN PT. XYZ Ellin Permatasari; Citra Savitri; Syifa Pramudita Faddila
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

The presence of the national fertilizer industry can not only make a significant contribution to the development of the agricultural sector, but also has an impact on the development of other sectors, such as the chemical industry and other service industries. PT. XYZ is a subsidiary of PT. Pupuk Indonesia Holding Company which is engaged in the national fertilizer industry. The NPK 30-6-8 product is a product of the Retail Sales Department at PT. XYZ. Recently, the Retail Sales department carried out a promotional activity called One Day Promo (ODP) for NPK 30-6-8 products. The purpose of this study was to examine the evaluation of the implementation of the One Day Promo carried out by the Retail Sales department in increasing sales of NPK 30-6-8 products. The method used in this research is a descriptive approach and data collection techniques are carried out by means of observation and interviews. The results showed that the implementation of the One Day Promo (ODP) could not be said to be effective because the results of the activity only increased by 5% and after the activity the sales again decreased drastically. In addition, it was found that the factors causing the decline in sales after ODP were carried out were due to an increase in the price of fertilizer production, causing product prices to rise, limited stock availability, low selling power of farmers, low application of these products to farmers, and the absence of budget support.

Economic Feasibility Analysis of PT Trigunapratama Abadi's Hazardous Waste Processing and Collection Activities Latifah Istiqomah; Syifa Pramudita Faddila; Ery Rosmawati
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

PT Triguna Pratama Abadi is a company that manages and destroys hazardous and toxic B3 waste. In addition, the company also produces B3 waste, for example paper-producing waste that is used as scrap paper for egg holders and contaminated soil waste into red bricks, not only that this company is also a medical waste destruction company whose scope can be from outside the city of Karawang. This business feasibility analysis activity is one of the efforts in providing alternative policies for processing and collecting B3 waste. The purpose of this study is to determine whether or not a company is feasible. With descriptive research methods and literature, the results of the analysis of the economic feasibility of processing activities are as follows, NPV Rp. 239.029 million, IRR 183% B/C value 14.28 and PBP 2 years. And the analysis of the economic feasibility of collecting activities is obtained as follows, NPV Rp. 445.269 million , IRR 238% B/C value 1.61 and PBP 7 years. With these results, a decent result is obtained in the economic activities of B3 waste management and collection at PT Triguna Pratama Abadi.

ANALYSIS OF FACTORS THAT INFLUENCE THE AMOUNT OF REST OF BUSINESS RESULTS (SHU) IN KARYA BHAKTI RAHARJA COOPERATIVE Dita Agustia; Sihabudin Sihabudin; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1003.638 KB)

Karya Bhakti Raharja Cooperative is a savings and loancooperative whose members are employees of BUMN PerumJasa Tirta II Purwakarta office. Its members are all PJT IIemployees and PJT II retirees. The aims of this study are asfollows (1) To determine the effect of the number of members,the number of deposits and the number of loans simultaneouslyon the amount of the remaining operating results at the KaryaBhakti Raharja Cooperative (2) To determine the effect of thenumber of members, the number of savings and the number ofloans partially on the amount the remaining operating resultsin the Karya Bhakti Raharja Cooperative (3) To determine themost dominant variable between the number of members, thenumber of savings and the amount of loans to the amount of theremaining operating results of the Karya Bhakti RaharjaCooperative. This study uses a descriptive verification methodwith secondary data from the 2020 internship report. The dataanalysis technique uses the multiple linear regression method.The results of data analysis show that the number of members,the number of deposits and the number of loans simultaneouslyhave a significant effect on the remaining operating results. Thevariable amount of savings partially has a significantrelationship and influence on the remaining operating results.While the variable number of members and the number ofloans partially do not have a significant relationship andinfluence on the remaining operating results. From the resultsof the study, it is suggested the need to increase membersavings by increasing the number of members through gradualrecruitment. In addition, cooperatives must have a creditanalysis of member loan

EFEKTIVITAS BAURAN PROMOSI DALAM MENINGKATKAN KEPUASAN KONSUMEN PADA PERUSAHAAN PT. LAKSANA LIMA-LIMA (studi pada perumahan Laksana Lima-Lima Residence) Leo Abdul Azis; Citra Savitri; Syifa Pramudita Faddila
BUANA ILMU Vol 7 No 1 (2022): Buana Ilmu
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v7i1.3012

Kehadiran properti industri tidak dapat hanya memberikan kontribusi yang signifikan bagi pembangunan sector perumahan untuk masyarakat huni, tetapi juga berdampak pada pembangunan sector lainnya. Perumahan laksana lima-lima residence merupakan salah satu produk PT. Laksana Lima-Lima yang ada di daerah karawang dengan beralamatkan Jln. Curug-Kosambi, Curug, Kecamatan Klari, Kabupaten Karawang. Selang beberapa lama departemen penjualan atau departemen pemasaran di perumahan laksana limalima melakukan kegiatan promosi dengan metode sebar brosur untuk masyarakat guna untuk mengetahui informasi mengenai perumaha tersebut. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif dan teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan studi literatur. Hasil penelitian menunjukan bahwa pelaksanaan sebar brosur dan penjelasan kepada konsumen beli 1 unit akan mendapatkan hadiah elektronik gratis belum bisa dikatakan efektif karena hasil kegiatan tersebut hanya meninggkat 50 unit penjualan saja dari target 1000 unit rumah yang akan dibangun, dan setelah kegiatan tersebut penjualan kembali menurun drastis. Selain itu, ditemukan factor penyebab turunnya penjualan setelah bauran pemasaran dilakukan dengan metode sebar brosur, penurunan disebabkan oleh permasalahan internal sehinggal kinerja dari setiap departemen tidak efektif dan efisien, dan ada faktor tambahan lainnya yang menjadi hambatan perusahaan untuk terus berjalan. Kata Kunci: Bauran Promosi, efektivitas, Kepuasan Konsumen The presence of industrial property can not only make a significant contribution to the housing development sector for the people to live in, but also have an impact on other development sectors. Housing like the five-five residences is one of the products of PT. Laksana Lima-Lima in the Karawang area with the address Jln. CurugKosambi, Curug, Klari District, Karawang Regency. After a while the sales department or marketing department in the housing carried out five five promotional activities with the method of distributing brochures to the public in order to find out information about the housing. The method used in this research is a descriptive approach and data collection techniques are carried out by means of observation, interviews, and literature studies. The results show that the implementation of distributing brochures and explanations to consumers who buy 1 unit will get a free electronic gift cannot be said to be effective because the results of these activities only increased 50 units of sales from the target of 1000 housing units to be built, and after the activity again sales decreased drastically. . In addition, it was found that the factors causing the decline after sales of the marketing mix were carried out using the brochure distribution method, which were caused by internal problems so that the performance of each department was not effective and efficient, and there were other additional factors that hindered the company from continuing to run. Keywords: Promotion Mix, Efectivity, Consumer Satisfaction.

PENGARUH BRAND AMBASSADOR “BLACKPINK” DAN BRAND IMAGE TERHADAP MINAT BELI DI APLIKASI SHOPEE PADA MAHASISWA MANAJEMEN ANGKATAN 2018 UNIVERSITAS BUANA PERJUANGAN KARAWANG Muhammad Nuch Ghifffary Herawan; Citra Savitri; Syifa Pramudita Faddila
BUANA ILMU Vol 7 No 1 (2022): Buana Ilmu
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v7i1.3013

Era modern sekarang ini membawa dampak besar bagi perusahaan platform belanja online di Indonesia, era digital muncul karena adanya perkembangan teknologi yang pesat. Perkembangan tersebut mempengaruhi proses pemasaran, bagaimana nilai suatu produk disampaikan kepada konsumen. Penjualan langsung barang dan jasa ini pada umumnya dikenal dengan sebutan ecommerce (perdagangan elektronik). Diantara startup tersebut terdapat e-commerce salah satunya adalah Shopee. Shopee merupakan e-commerce dengan pengunjung website terbanyak dan paling diminati. Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Ambassador dan Brand Imageterhadap minat beli. Adapun variabel penelitian ini adalah Brand Ambassador, Brand Image, dan Minat Beli. Penelitian ini menggunakan metode kuantitatif menggunakan teknik pengumpulan data berupa wawancara, observasi, studi pustaka dan kuesioner. Sedangkan analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji t dan uji f dan koefisien determinasi. Pengambilan sampel dalam penelitian ini menggunakan teknik slovin yang pada akhirnya memiliki jumlah sampel 104 responden sesuai dengan perhitungan. Hasil penelitian ini menggunakan program SPSS 24.0 dengan menggunkan taraf signifikan sebesar 5% atau 0,05. Dengan hasil secara parsial Brand Ambassador berpengaruh signfikan terhadap minat beli. Secara parsial Brand Imageberpengaruh signifikan terhadap minat beli. Secara simultan Brand Ambassador dan Brand Imageberpengaruh signfikan terhadap minta beli. Kata kunci: Brand Ambassador, Brand Image Dan Minat BeliThe modern era now has a big impact on online shopping platform companies in Indonesia, the digital era has emerged due to the rapid development of technology. These developments affect the marketing process, how the value of a product is conveyed to consumers. This direct sale of goods and services is generally known as e-commerce (electronic commerce). Among these startups, there are ecommerce, one of which is Shopee. Shopee is an e-commerce site with the most and most in-demand website visitors. This study aims to determine the effect of Brand Ambassador and Brand Image on buying interest. The variables of this research are Brand Ambassador, Brand Image, and Buying Interest. This study uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. While the analysis used is the validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and the coefficient of determination. Sampling in this study used the slovin technique which in the end had a sample of 104 respondents according to the calculation. The results of this study used the SPSS 24.0 program using a significant level of 5% or 0.05. With the partial results, Brand Ambassador has a significant effect on Buying Interest. Partially Brand Image has a significant effect on Buying Interest. Simultaneously, Brand Ambassador and Brand Image have a significant effect on asking to buy. Keywords: Brand Ambassador, Brand Image, And Buying Interest

The effect of sales promotion and hedonic shopping motivation on impulse buying in resso applications Leo Abdul Azis; Citra Savitri; Syifa Pramudita Faddila
International Journal of Applied Finance and Business Studies Vol. 10 No. 2 (2022): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Current buying behavior has changed, where many people make unplanned purchases. This study aims to determine: Partial influence of Sales Promotion on Impulse Buying, Partial influence of Hedonic Shopping Motivation on Impulse Buying. This research was conducted at the University of Buana Perjuangan Karawang for Management students of the 2018-2021 class. The type of research used is quantitative research, using a sample of 100. The sampling technique used was the Lemeshow technique. The data collection method used in this research is to take notes on quantitative research using a questionnaire. Data analysis is SEM (Structural Equation Model) based on PLS (Partial Least Square). The results show that: There is a partially significant effect of Sales Promotion on Impulse Buying with T-Statistics of 2.886, there is a partially significant effect of Hedonic Shopping Motivation on Impulse Buying with T-Statistics of 6.274, both of which are greater than the significance used, namely 1, 96 so that it can be stated that sales promotion and Hedonic Shopping Motivation variables have a positive effect on Impulse Buying. The sales promotion variable on impulse buying shows a positive and significant direct relationship. The hedonic shopping motivation variable on impulse buying shows a positive and significant direct relationship.

Peran Sistem Informasi Pemasaran dalam Meningkatkan Penjualan pada PT. Machiko Jaya Indonesia Ina Krissina Yuliani; Citra Savitri; Syifa Pramudita Faddila
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1016

This study aims to determine the role of marketing information systems at PT. Machiko Jaya Indonesia. The type of method used in this research is descriptive qualitative with data collection techniques using data triangulation. PT. Machiko Jaya Indonesia is a manufacturing company located in the city of Bekasi that prod. uces products in the form of molds, dies, jigs, standard parts, conveyor machines, trolly, racks, etc. Marketing information systems have an important role in increasing sales, such as the system used by PT. Machiko Jaya Indonesia as a medium for establishing effective and efficient marketing strategies and facilitating managers in making decisions that affect sales increase. Problems were found in the promotion section, namely when the company's sales decreased due to erratic monthly income because there were no fixed contracts with customers so that when the work was finished, looking for the next job, the company needed to take advantage of social media as a form of promotion to introduce company products and reach more markets wider again

Co-Authors Abdullah Fatah Agus Rahayu Ahmad Maulana Yusuf Aimmatul Khulwani Citra Savitri Citra Savitri Savitri Darma Karen Yudhistira Desniyanti Manik Dewi Ratna Suminar Dita Agustia Ellin Permatasari Ery Rosmawati Haekal Fitrayassa Heny Hendrayati Herni Herni Ina Krissina Yuliani Irma Nurul Ulfaida Khoerul Ambiya Kris Monica Silitonga Laras Ratu Khalida Latifah Istiqomah Leo Abdul Azis Melinia Yanuar Muhamad Paisal Aristama Muhammad Akmal Rizki Faiz Muhammad Arrizky Ilham As’ad Muhammad Nuch Ghifffary Herawan Neni Sumarni Netti Nurlenawati Putri Widia Ningsih Raka Fahrizal Irwansyah Rindiyani Julia Setiasih Rizky Maulana Robby Fauji Salma Aulia Mulyawati Santi Pertiwi Hari Sandi Sihabudin Sihabudin Siti Sabira Azzahra Janah Uus Mohammad Darul Fadli Yuni Yuliantika Yunita Eka Sari

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