Marketgram Journal
Vol. 1 No. 2 (2023): Marketgram Journal (MJ)

MANFAAT MEDIA SOSIAL INSTAGRAM SEBAGAI WADAH PROMOSI PADA YUUSTORIES FLORIST DI KARAWANG

Selvy Nur Agustiin (Universitas Buana Perjuangan Karawang)
Sekar Ayu Puspitasari (Universitas Buana Perjuangan Karawang)
Santi Pertiwi Hari Sandi (Universitas Buana Perjuangan Karawang)
Dwi Epty Hidayaty (Universitas Buana Perjuangan Karawang)



Article Info

Publish Date
22 Jun 2023

Abstract

This article discusses the benefits of Instagram social media as a promotional platform for Yuustories Florist in Karawang. Instagram has become an effective platform in expanding brand reach and building interaction with customers. Through a descriptive approach with an observational approach, this visit explores how Yuustories Florist utilizes Instagram to reach the right target market, increase customer engagement, showcase product creativity, and increase sales. The results of this visit show that the use of Instagram provides significant benefits to Yuustories Florist. By utilizing Instagram's features, such as posting attractive images and videos and organizing the feed well, Yuustories Florist managed to increase their brand visibility among Instagram users in Karawang and surrounding areas. In addition, interaction with customers also increased through comments, direct messages, and other interactive features. This helped Yuustories Florist build close relationships with customers and increase brand loyalty. In this article, relevant case studies or proof of success are also presented that show how Yuustories Florist has achieved tangible benefits through comparison of customer engagement, and increased sales achieved by Yuustories Florist

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Journal Info

Abbrev

mj

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Marketgram Journal is a bi-annual journal published in January and July, by PT Naureen Digital Education. Marketgram Journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and ...