Jurnal Manajemen DIVERSIFIKASI
Vol. 3 No. 2 (2023): Juni

Pengaruh Promosi, Harga Dan Kepercayaan Terhadap Kepuasan Konsumen Pada Toko Isna Collection Di Raman Utara

Yateno, Yateno (Unknown)
Fuadi, Selamet (Unknown)
Wardani, Yunita Setiyo (Unknown)



Article Info

Publish Date
13 Jun 2023

Abstract

Consumer satisfaction is an effort to maintain customers. For this reason, entrepreneurs mustfurther improve the performance and quality of their products so that consumers feel satisfiedand become customers for a long time. The formulation of the problem in this study is "Doespromotion, price and trust have a joint effect on consumer satisfaction". From theseproblems, the purpose of this study is to determine and analyze the effect of promotion, priceand trust together on consumer satisfaction. This research method is quantitative. Thetechnique used in collecting research data uses library research techniques, field research,documentation, interviews and questionnaires. Then in data analysis using quantitativemethods, the data is collected and then analyzed. analysis using multiple linear regressionanalysis and processed using SPSS. Based on the SPSS data analysis, it can be concluded thatpromotion, price and trust have a positive and significant effect on consumer satisfaction atthe Isna Collection Store in North Raman.

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Journal Info

Abbrev

diversifikasi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan ...