Journal of Digital Marketing and Communication
Volume 3 - Issue 1 - 2023

Exploring the Role of Communication in Enhancing the Gastronomic Tourism Experience

Mwangi, Grace (Unknown)
Mwalongo, Joseph (Unknown)



Article Info

Publish Date
25 May 2023

Abstract

This article highlights the increasing prevalence of gastronomic tourism, which emphasizes tasting local cuisine and experiencing local culinary culture. In terms of language, culture, and cuisine, the significance of effective communication in facilitating this experience is emphasized. The article explains that translation applications and social media are playing an increasingly significant role in how travellers communicate with natives. Effective communication is regarded as essential for a successful gastronomic tourism experience, as it enables tourists to interact with local communities and develop a deeper appreciation for culture and cuisine. Additionally, the article highlights the significance of sustainable and responsible gastronomic tourism policies, which can promote locally sourced and diverse cuisines, responsible consumption, and support local food producers and suppliers. Gastronomy is an essential element of a region's cultural heritage, and it has a substantial impact on tourism, job creation, and economic development. Gastronomy plays a significant role in attracting travellers and enhancing the overall tourism experience of destinations.

Copyrights © 2023






Journal Info

Abbrev

jdmc

Publisher

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Journal of Digital Marketing and Communication (JDMC) is an international, peer-reviewed journal for conceptual, empirical, and short essays in the area of social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely ...