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All Journal International Journal Of Science, Technology & Management (IJSTM) Journal of Digital Marketing and Communication
Mwangi, Grace
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Public Value Creation Through Electronic Human Resource Management in Public Sector: A Mixed Methods Approach Mwangi, Grace; Kamau, Gabriel
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1090

Abstract

This study sought to evaluate the link between public value creation and e-HRM. The study draws upon public value theory to explore the role of e-HRM in value creation of public organizations. The study was conducted in Kenya in the County Government of Nyeri. A mixed methods approach was adopted, which combines quantitative surveys with qualitative interviews. The quantitative research approach involved a cross-sectional survey design. The survey respondents were 209 employees of Nyeri County Government. Data was analyzed by means of structural equation modelling (SEM). Qualitative approach involved conducting interviews. Thematization was used to analyze qualitative data. The study results show a significant relationship between quality public services, achievable desirable outcomes and development of trust and public value creation. In line with study findings, the study recommends that public sector organizations should optimize the use of e-HRM in their operations to create public value. This study is noteworthy for being one of the pioneering works to explore public value creation through e-HRM using a mixed-methodology approach.
Exploring the Role of Communication in Enhancing the Gastronomic Tourism Experience Mwangi, Grace; Mwalongo, Joseph
Journal of Digital Marketing and Communication Volume 3 - Issue 1 - 2023
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v3i1.248

Abstract

This article highlights the increasing prevalence of gastronomic tourism, which emphasizes tasting local cuisine and experiencing local culinary culture. In terms of language, culture, and cuisine, the significance of effective communication in facilitating this experience is emphasized. The article explains that translation applications and social media are playing an increasingly significant role in how travellers communicate with natives. Effective communication is regarded as essential for a successful gastronomic tourism experience, as it enables tourists to interact with local communities and develop a deeper appreciation for culture and cuisine. Additionally, the article highlights the significance of sustainable and responsible gastronomic tourism policies, which can promote locally sourced and diverse cuisines, responsible consumption, and support local food producers and suppliers. Gastronomy is an essential element of a region's cultural heritage, and it has a substantial impact on tourism, job creation, and economic development. Gastronomy plays a significant role in attracting travellers and enhancing the overall tourism experience of destinations.
Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations Farid, Smail; Boudia, Mohamed Ayoub; Mwangi, Grace
Journal of Digital Marketing and Communication Volume 3 - Issue 2 - 2023
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v3i2.360

Abstract

The convergence of technology and travel has given rise to the paradigm of smart destinations, fueled by the transformative force of the Internet of Things (IoT). This review paper delves into the revolutionary impact of IoT on tourism, specifically focusing on the concept of smart destinations. Smart Hotels, exemplifying this paradigm shift, redefine the guest experience through seamless technology integration. Smart room controls, driven by IoT, intuitively respond to guest preferences, transforming the traditional stay into a personalized and efficient encounter. Transportation undergoes a parallel transformation through connected transportation, where IoT innovations reshape global mobility. From smart airports to intelligent traffic management systems, the integration of IoT ensures seamless and efficient travel experiences for both passengers and goods. Wearable devices further enhance the tourism experience, with smart tour guides leading the way. Wearables provide real-time information and personalized recommendations, with smart glasses employing augmented reality (AR) to overlay digital information onto the physical world. This hands-free approach enriches tourist exploration of historical sites and museums. In popular tourist attractions, IoT-enabled experiences redefine engagement. From smart museums to AR tours and interactive exhibits, the integration of IoT technologies enhances how visitors interact with cultural landmarks, creating immersive and technologically enriched tourism experiences. This review explores the multifaceted intersections of IoT and tourism, offering insights into current trends and future prospects in this dynamic space.
Co-Authors Boudia, Mohamed Ayoub Farid, Smail Kamau, Gabriel Mwalongo, Joseph