JABE (Journal of Applied Business and Economic)
Vol 9, No 3 (2023): JABE (Journal of Applied Business and Economic)

PENGARUH E-COMMERCE DAN FINANCIAL TECHNOLOGY TERHADAP PERILAKU KONSUMTIF MAHASISWA

Mayella Oktaviani (Universitas Indraprasta PGRI)
Indah Purnama Sari (Universitas Indraprasta PGRI)
Zaeni Miftah (Universitas Indraprasta PGRI)

Article Info

Publish Date
26 Mar 2023

Abstract

Tujuan penelitian ini adalah untuk mengkaji pengaruh e-commerce dan financial technology terhadap perilaku konsumtif mahasiswa. Sampel yang digunakan adalah 80 mahasiswa yang berdomisili di JABODETABEK. Pengumpulan data melalui kuesioner. Teknik analisis menggunakan analisis kuantitatif regresi linear berganda. Penelitian ini mendapatkan hasil bahwa e-commerce dan financial technology baik secara parsial maupun simultan berpengaruh signifikan terhadap perilaku konsumtif mahasiswa

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Journal Info
JABE (Journal of Applied Business and Economic)
Website

Abbrev

JABE

Publisher

Universitas Indraprasta PGRI

Subject

Description

JABE (Journal of Applied Business and Economic) is a journal published by Universitas Indraprasta PGRI, issued four times in one year. JABE (Journal of Applied Business and Economic) is a scientific publication in the form of conceptual paper and field research related to business and economic ...