INJURITY: Journal of Interdisciplinary Studies
Vol. 2 No. 6 (2023): INJURITY: Journal of Interdisciplinary Studies.

Determinants of Consumer Repurchase Intention on Tokopedia in Indonesia

Iman Setiahutama, Hanung (Unknown)
Muthohar, Muchsin (Unknown)

Article Info

Publish Date
14 Jun 2023

Abstract

This study aims to examine the effect of Perceived Website Quality, E-Consumer Satisfaction, E-Consumer Trust, and Tokopedia Consumer Repurchase Intentions in Indonesia. Data collection was carried out by distributing online questionnaires via Google form with a total sample of 200 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS 3 software. The results show that 1) Perceived Website Quality has a positive and significant effect on Electronic Consumer Satisfaction, 2) Perceived Website Quality has a positive and significant effect on Trust Electronic Consumers, 3) Electronic Consumer Satisfaction has a positive and significant effect on Electronic Consumer Confidence, 4) Electronic Consumer Trust has a positive and significant effect on Repurchase Intentions.

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Journal Info
INJURITY: Journal of Interdisciplinary Studies
Website

Abbrev

inj

Publisher

Pusat Publikasi Nusantara

Subject

Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

Description

INJURITY - Interdiciplinary Journal and Hummanity provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. This journal publishes research articles in multidisciplinary sciences, which includes: Humanities ...