Jurnal Minds: Manajemen Ide dan Inspirasi
Vol 10 No 1 (2023): June

Consumer Choice Behavior in Partnership Systems (Teseng): Qualitative Analysis of Theory of Planned Behavior

Muslimin Kara (Unknown)
Ega Rusanti (Universitas Islam Negeri Alauddin Makassar)
A. Syathir Sofyan (Universitas Islam Negeri Alauddin Makassar)



Article Info

Publish Date
14 Jun 2023

Abstract

The increase in research on local economic practices is not accompanied by theoretical analysis. This study explores people's behaviour in choosing partnership systems (Teseng) by analyzing the theory of planned behaviour. Therefore, this research implies that it is an instrument for measuring local economic practices from the perspective of the theory of planned behaviour. The methodology used was phenomenology with data from the Batukaropa village community, Bulukumba Regency, Indonesia. The results show that attitude toward a behaviour is indicated by a perspective of helping and strengthening kinship. Meanwhile, subjective norms consist of the perception that teseng is part of the social culture of society, and the practice of teseng reflects social status. Perceived behaviour control based on the practice of teseng is more flexible and effective than the procedures for applying venture capital in Islamic banking.

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Journal Info

Abbrev

minds

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Minds: Manajemen Ide dan Inspirasi is a scientific and open-access journal (CC-BY clearance), published by the Management Department of the Faculty of Islamic Economics and Business, Universitas Islam Negeri Alauddin Makassar, Indonesia. It is a bi-annual publication, i.e., by June and ...