PERAN MANAJEMEN PEMASARAN GLOBAL DALAM MENINGKATKAN KEPUASAN KONSUMEN

Suhairi Suhairi (Universitas Islam Negeri Sumatera Utara)
Dian Irmawani (Universitas Islam Negeri Sumatera Utara)
Mira Nur Aisah (Universitas Islam Negeri Sumatera Utara)
Sonia Purba (Universitas Islam Negeri Sumatera Utara)
Amalia Munajah Nasution (Universitas Islam Negeri Sumatera Utara)

Journal of Management and Social Sciences
Vol. 1 No. 1 (2023): Januari : Journal of Management and Social Sciences

The contemporary era of globalization has connected everything. Thus, it is impossible to understand many economic, political and cultural relations from a single perspective. Almost all over the world, globalization has changed the way people live, work and consume. Thus the phenomenon of modernization was born, modernization is a process in which society becomes increasingly dependent on technology. In the world of business, technology is one of the most important things in marketing to the public, especially global marketing. So this research aims to see how the role of global marketing management in increasing consumer satisfaction, especially in Indonesia.