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Pemanfaatan Sosial Media Tiktok sebagai Strategi Promosi dalam Berwirausaha Persfektif Ekonomi Islam Amalia Munajah Nasution; Zuhrinal M Nawawi Elihami
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

The Covid19 pandemic in 2019 hampered all human activities throughout the country. Many employees were laid off and learning activities were also stopped. Everyone must also isolate in their respective homes. This makes all employees unemployed, meanwhile every human being has their own needs such as eating, doing activities, and others. Over the years the unemployment rate has skyrocketed. Meanwhile, social media, especially the tiktok application, is becoming a hot trend among young people and adults. This pandemic has made mankind rack their brains to keep meeting their needs in life. One way is to use social media as a marketing strategy. The purpose of this study is to provide an explanation regarding the use of social media tiktok as a marketing strategy in entrepreneurship in an Islamic economic perspective.
Pengunkapan Etika Laporan Keuangan Islam di Bank Umum Syariah di Indonesia Budi Dharma; Amalia Munajah Nasution; Hafyah Yasmita
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study aims to determine the ethics of disclosing Islamic financial reporting at Indonesian Sharia Commercial Banks (BUS) Indonesian. The methods used are qualitative and quantitative methods. The findings show that, in Gus Dur's opinion, the ethics of preparing financial reports from an Islamic perspective to improve the quality of financial reporting indicates whether an action is moral or not based solely on interests, obligations, justice or benevolence. The actions we take must adhere to the values of justice. The justice in question is justice in favor of the parties, in this case both internal and external parties of an entity.
ADOPSI TEKNOLOGI APLIKASI POSPAYMENT KEPADA MAHASISWA UIN SUMATERA UTARA Siti Aisyah; Amalia Munajah Nasution; Hafsyah Yasmita; Mhd Fahri Irawan Lubis; Yusramadhani
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2023): Januari : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i1.371

Abstract

Saat ini di era digital perkembangan teknologi mengambil peran hampir seluruh aktivitas kehidupan manusia dan harus dimanfaatkan dengan sebaik-baiknya. Untuk itu PT Pos Indonesia meluncurkan suatu layanan yang terbaru kepada konsumen yaitu layanan Pospayment. Tujuan Pengabdian Kepada Masyarakat (PKM) ini ialah meningkatkan kesadaran dalam memanfaatkan aplikasi keuangan berbasis android. Subjek sasaran adalah mahasiswa Universitas Islam Negeri Sumatera Utara. Metode yang digunakan dalam pengabdian ini ialah edukasi, tanya jawab dan simulasi. Target luaran program ini adalah artikel ilmiah yang dipublikasikan, modul penggunaab aplikasi artisan, logbook kegiatab pelatihan aplikasi artisan, lapiran kegiagan aplikasi artisan dan dokumentasi. Hasil dari pengabdian ialah strategi yang digunakan untuk mengikuti perkembangan zaman diera revolusi industry 4.0 dengan melakukan inovasi transformasi digital yang mana dengan satu aplikasi dapat digunakan untuk kemudahan dalam berbagai transaksi.
PERAN MANAJEMEN PEMASARAN GLOBAL DALAM MENINGKATKAN KEPUASAN KONSUMEN Suhairi Suhairi; Dian Irmawani; Mira Nur Aisah; Sonia Purba; Amalia Munajah Nasution
Jurnal of Management and Social Sciences Vol. 1 No. 1 (2023): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i1.72

Abstract

The contemporary era of globalization has connected everything. Thus, it is impossible to understand many economic, political and cultural relations from a single perspective. Almost all over the world, globalization has changed the way people live, work and consume. Thus the phenomenon of modernization was born, modernization is a process in which society becomes increasingly dependent on technology. In the world of business, technology is one of the most important things in marketing to the public, especially global marketing. So this research aims to see how the role of global marketing management in increasing consumer satisfaction, especially in Indonesia.