ANALISIS FAKTOR-FAKTOR KEPUASAN PELANGGAN PADA CV ELZAYN COMMUNICATION

Erick Ivan Gian (Universitas Pertamina)
Ida Bagus Alit Ksama Putra (Universitas Pertamina)
Yunyun Ratna H (STIA Bagasasi)
Siti Nuraeni (Universitar Nurtanio Bandung)
Risna Haryati (STIA Bagasasi)
Putri Dwi Novrina (STIE Pembangunan Tanjungpinang)
I Putu Ajie Windu Kertayoga (Politeknik Negeri Lampung)

JIMIA
Vol. 17 No. 1 (2023): Jurnal Ilmiah Magister Ilmu Administrasi - JIMIA

This study aims to examine the effect of: (1) product quality on customer satisfaction, (2) service quality on customer satisfaction, (3) price on customer satisfaction. The research design used in this study is a causal quantitative research. In this study, the research subjects were customers at CV Elzayn Communication and the objects of research were service quality, price and customer satisfaction. The sample in this study amounted to 105 customers. Data were collected by interviews, document recording and questionnaire methods, then analyzed by multiple regression analysis. The results showed that: (1) product quality had a significant effect on customer satisfaction, (2) service quality had a significant effect on customer satisfaction, (3) price had a significant effect on customer satisfaction.