<![CDATA[The Influence Of Self-Concept and Celebrity Worship on Body Image in BTS Fans. The Korean wave or hallyu, phenomenon that affects all age groups in Indonesia provides a new perspective on body image. Body image is an individual's overall view of his own body, which is obtained based on experience and point of view. The point of view obtained can be influenced by several factors, such as self-concept and celebrity worship. This study aims to determine the influence of self-concept and celebrity worship on the body image of BTS fans. This research uses quantitative methods. The results of the multiple linear regression test show that the sig. 0.000 0.05 means that there is a simultaneous influence between self-concept and celebrity worship on the body image of BTS fans. Self-concept and celebrity worship variables contributed 15.6% to body image variables. Future researchers are expected to be able to examine other variables that might affect body image, such as external factors, and do so on a wider subject.]]>
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