Jurnal Ilmiah Wahana Pendidikan
Vol 9 No 12 (2023): Jurnal Ilmiah Wahana Pendidikan

Pengaruh Harga Dan Celebrity Endorser Terhadap Keputusan Pembelian Produk Skincare Skintific

Siti Nabillah Suci Amanda (Universitas Singaperbangsa Karawang)
Ayuni Ayuni (Unknown)
Ajat Sudrajat (Unknown)

Article Info

Publish Date
26 Jun 2023

Abstract

The purpose of this study was to determine, analyze, and explain the effect of Price and Celebrity Endorser on Purchasing Decisions of Skintific skincare products. This study uses quantitative research where the population of this study is Skintific skincare product users. The data collection method uses a questionnaire with a sample size of 100 respondents. The data analysis method used is multiple linear regression analysis using SPSS 25. The results show that the variables of Price and Celebrity Endorser have a positive and significant effect on Purchase Decision. Keywords: Price, Celebrity Endorser, Purchase Decision, Skintific

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...