e-Jurnal Apresiasi Ekonomi
Vol 11, No 2 (2023)

MEASURING CUSTOMER SATISFACTION: A LITERATURE REVIEW

Nadia Angraini (Universitas Andalas Padang)
Rahmi Fahmy (Management Study Program. FEB Unand, Padang, Indonesia)
Hafiz Rahman (Management Study Program. FEB Unand, Padang, Indonesia)
Ma'ruf Ma'ruf (Management Study Program. FEB Unand, Padang, Indonesia)



Article Info

Publish Date
30 Jun 2023

Abstract

Customer satisfaction is interesting to study because it is one of the most important factors for businesses to increase their income. This research examined earlier research on customer satisfaction. This research focused on collecting information from references in international articles and summarizing it to find the dominant point in the research that had been conducted earlier. The reviewed data were from Elsevier and Emerald Publishers. In total, 55 articles were reviewed. The purpose of this research was to know which model was dominantly used in the reviewed articles, which software had aided researchers in the past, and which software was predominantly used. This research could assist researchers and businessmen in doing research that focuses on customer satisfaction, thus helping them obtain the desired references to examine customer satisfaction.

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Journal Info

Abbrev

apresiasiekonomi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other ...