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All Journal Journal on Education Community Development Journal: Jurnal Pengabdian Masyarakat Pinisi Business Administration Review Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Pengabdian Mandiri Jurnal Administrasi Bisnis e-Jurnal Apresiasi Ekonomi International Journal of Economic Research and Financial Accounting Adabi: Journal Of Public Administration And Business E-Amal: Jurnal Pengabdian Kepada Masyarakat
Nadia Angraini
STIA Adabiah
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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Mengukur Kepuasan Pelanggan Nadia Angraini
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Publisher : JADBISFISH: Jurnal Administrasi Bisnis Fakultas Ilmu Sosial dan Hukum

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Abstract

Kepuasan Pelanggan merupakan hal yang penting dalam ruang lingkup bisnis. Perusahaan yang mampu menyiapkan strategi dalam mewujudkan ekspektasi pelanggannya akan berdampak pada rasa puas pelanggan saat mereka menikmati produk atau menikmati jasa yang telah mereka beli. Pelanggan yang puas cendrung melakukan pembelian ulang, dan hal tersebut berdampak positive untuk menaikkan pendapatan perusahaan bisnis. Kepuasan pelanggan itu sendiri relative, tergantung produk atau jasa yang ditawarkan. Perkembangan zaman yang semakin berkembang pesat dalam ruang lingkup bisnis membutuhkan evaluasi terus-menerus untuk perusahaan dalam memperbaiki kinerja dengan tujuan terbentuknya kepuasan pelanggan. Evaluasi kinerja yang dilakukan perusahaan membutuhkan banyak referensi serta penelitian yang mendukung agar mereka bisa mempersiapkan strategi dalam menguasai target pasar. Penelitian ini merupakan literature review yang berisi kumpulkan referensi mengenai kepuasan pelanggan yang telah dilakukan oleh peneliti terdahulu dari artikel internasional. Peneliti menggunakan 35 artikel internasional yang besumber dari Publisher Elsevier dan Publisher Emerald. Tujuan dilakukannya penelitian ini yaitu untuk mengumpulkan informasi mengenai pengukuran penelitian yang digunakan peneliti dalam mengukur kepuasan pelanggan. Harapan peneliti, dilakukannya penelitian ini agar bisa menjadi salah satu kontribusi referensi untuk perusahaan dan juga para peneliti lain dalam melakukan penelitian dengan topik kajian yang sama. 
Online Shop Trends For Women Entrepreneurs In Improving The Family Economy Meci Nilam Sari; Nadia Angraini; Azmen Kahar; Rika Septrizarty; Dabitha Wise Maliha
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1467

Abstract

Women entrepreneurs are one of the factors driving the household economy, because women entrepreneurs have a tenacious and persistent nature, have creativity, motivation, and innovation which can later advance MSMEs in Indonesia. Women entrepreneurs make a significant contribution to the economy in terms of job creation, skills development, and poverty alleviation. Entrepreneurs are able to compete with male entrepreneurs. By utilizing existing social media, women entrepreneurs are more innovative, creative, and efficient in using their time and are able to balance their time between work, household and also the business they run. Social media, e-commerce make them sell more of the items they promote with online shop trends in the digital marketing world.
MEASURING CUSTOMER SATISFACTION: A LITERATURE REVIEW Nadia Angraini; Rahmi Fahmy; Hafiz Rahman; Ma'ruf Ma'ruf
Jurnal Apresiasi Ekonomi Vol 11, No 2 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i2.610

Abstract

Customer satisfaction is interesting to study because it is one of the most important factors for businesses to increase their income. This research examined earlier research on customer satisfaction. This research focused on collecting information from references in international articles and summarizing it to find the dominant point in the research that had been conducted earlier. The reviewed data were from Elsevier and Emerald Publishers. In total, 55 articles were reviewed. The purpose of this research was to know which model was dominantly used in the reviewed articles, which software had aided researchers in the past, and which software was predominantly used. This research could assist researchers and businessmen in doing research that focuses on customer satisfaction, thus helping them obtain the desired references to examine customer satisfaction.
BERSIH-BERSIH PANTAI AREA WISATA RELIGI MASJID AL-HAKIM PADANG PENGABDIAN DOSEN DAN MAHASISWA PRODI ADMINISTRASI BISNIS Rika Septrizarty; Azmen Kahar; Asrul Mulyadin; Nadia Angraini; Meci Nilam Sari; Yulia Rahmi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17350

Abstract

Wisata religi merupakan wisata yang diminati masyarakat saat ini. Masjid Al-Hakim yang berlokasi di pantai Padang menjadi tujuan objek wisata religi, baik wisata lokal maupun nasional. Keindahan Masjid yang berlokasi tepat di tepi pantai menjadi daya tarik bagi wisatawan, hanya saja keindahan tersebut dirusak oleh sampah yang bertebaran di berbatuan sekitar pantai. Tim pengabdian kepada masyarakat prodi administrasi bisnis yang terdiri dari dosen dan mahasiswa, sebanyak 15 orang melakukan kegiatan berisih-bersih pantai yang berlokasi di area Masjid Al-Hakim Padang. Dari kegiatan tersebut, dapat dikurangi sampah sebanyak 15 kantong plastik. Kegiatan ini tidak dapat membersihkan pantai secara permanen, karena sampah yang datang adalah sampah yang dibawa air laut dari sungai yang sudah dicemari sampah. Kesadaran masyarakt untuk tidak membuang sampah di sungai sangat diharapkan. Untuk itu perlu kerjasama berbagai pihak dalam sistem pengelolaan sampah yang berkelanjutan di kota Padang.
APLIKASI ETHNO-EDUGAMES (BEBENTENGAN) DAPAT MENINGKATKAN PENGUASAAN KONSEP BELAJAR SISWA PKBM SAMBOJA SOLOK Agus Nurofik; Nadia Angraini; Sartika Yuliana; Asrul Mulyadin; Rika Septrizarty; Azmen Kahar; Dabitha Wise Maliha
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 12: Desember 2023
Publisher : Bajang Institute

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Abstract

Latar Belakang kemajuan teknologi telah meningkatkan kualitas pendidikan dan memberikan peluang terciptanya inovasi dalam pembelajaran, seperti pengembangan aplikasi permainan edukasi etnik dengan menggunakan permainan tradisional (Bebentengan). Tujuan penelitian ini adalah untuk mengetahui peningkatan penguasaan konsep siswa melalui penggunaan aplikasi game edukasi etnik. Metode: Metode yang digunakan adalah desain penelitian “Quasi-eksperimental with non-equivalent control group design”. Kelas eksperimen berjumlah 26 siswa dan kelas kontrol berjumlah 24 siswa dilakukan di sebuah sekolah menengah atas di Solok.Instrumen penelitian yang digunakan adalah soal pre-test dan post-test serta respon siswa. Hasil: Diperoleh hasil belajar pada kelas eksperimen sebanyak , pretest 51,86, posttest 81,33, dan nilai n gain yang termasuk kategori sedang sebesar 0,61. Selanjutnya kelas kontrol termasuk kategori rendah mempunyai pre-test sebesar 58 dan post-test sebesar 74 dengan nilai n gain sebesar 0,33. Hasil survei respon siswa menunjukkan bahwa secara keseluruhan siswa memberikan respon yang sangat baik terhadap penggunaan aplikasi Ethno-Edugames (Fortification). Disimpulkan bahwa penggunaan aplikasi Ethno-Edugames (enhanced version) dapat meningkatkan penguasaan konsep siswa PKBM Samboja Solok
Social Media Marketing Influencer: Literature Review on Promotional Strategies Using the Influence of Social Media Celebrities Nadia Angraini
International Journal of Economic Research and Financial Accounting Vol 1 No 4 (2023): IJERFA JULY 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v1i4.42

Abstract

Social media marketing influencer is one of the digital marketing promotion strategies that is known to be very effective in approaching consumers. This research is a literature review study that aims to discuss more deeply about social media marketing by using celebrity influencers as their online marketing communication in approaching potential consumers. Researchers take international articles from the data base of publishers Elsevier, Scopus and emerald that are in accordance with the study studied. From the articles that researchers have obtained, reviews are carried out to take important points about influencer social media marketing information. The result of this study is that promotional strategies that use celebrity influencer social media marketing are known to be more influential than other celebrities, because consumers feel more intense and feel close to the daily activities of celebrity influencers on social media. This research contributes as one of the literatures that discusses the study of digital marketing in social media and is expected to be a reference for readers and other researchers who want to examine the study of the same phenomenon regarding digital marketing promotion strategies using social media influencers.
PELATIHAN KETANGGUHAN BISNIS UMKM DALAM SUASANA BENCANA KEPADA PELAKU UMKM PADANG PANJANG OLEH KOLABORASI DOSEN STIA ADABIAH DAN BEBERAPA PERGURUAN TINGGI DI SUMATERA VIA ONLINE Nurofik, Agus; Angraini, Nadia; Mulyadin, Asrul; Septrizarty, Rika; Maliha, Dabitha Wise; Yuliana, Sartika; Fadhlan, Fadhlan; Sutiyem, Sutiyem; Nini, Nini; Yadewani, Dorris
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3399

Abstract

Bencana alam dapat memberikan dampak yang signifikan bagi UMKM, termasuk kerusakan fisik, gangguan operasional, dan hilangnya pelanggan. Untuk meningkatkan ketangguhan bisnis UMKM di suasana bencana, diperlukan pelatihan yang tepat. Jurnal ini mendeskripsikan desain dan pelaksanaan pelatihan ketangguhan bisnis UMKM di suasana bencana, dengan fokus pada metode, materi, dan hasil pelatihan. STIA Adabiah Padang mengadakan pelatihan secara online kepada pelaku UMKM di Padang Panjang. Pelatihan ini bertujuan untuk membekali pelaku UMKM dengan pengetahuan dan keterampilan dalam menghadapi bencana, menyelamatkan dan memulihkan bisnis pasca bencana, serta beradaptasi dan berinovasi dalam situasi bencana.Metode pelatihan yang digunakan adalah ceramah, diskusi kelompok, studi kasus, dan simulasi. Materi pelatihan meliputi konsep ketangguhan bisnis UMKM, jenis-jenis bencana alam, mitigasi dan persiapan menghadapi bencana, penyelamatan dan pemulihan pasca bencana, serta adaptasi dan inovasi bisnis dalam situasi bencana.Setelah pelatiahan yang dilakukan dapat di analisa analisa data didapat cara supaya UMKM dan UKM dapat bertahan dengan, supaya dapat bertahan dalam kondisi bencana melakukan langkah, seperti: Menghasilkan produk sesuai dengan kebutuhan pasar (memodifikasi atau mengembangkan produk atau menghasilkan produk baru). Mengikuti pelatihan-pelatihan baik untuk pengembangan produk, memproduksi produk, maupun meningkatkan dan mengembangan kemampuan dalam menjual barang/jasa secara online, bergabung dengan group. Hasil evaluasi menunjukkan bahwa pelatihan ini berhasil meningkatkan pengetahuan dan keterampilan peserta dalam menghadapi bencana. Peserta juga merasa lebih siap untuk menyelamatkan dan memulihkan bisnis mereka pasca bencana
Linkage of Customer Stewardship and Business Continuity in SME’s Post Pandemic using Marketing Mix 7P’s Analysis : Case Study of An Optical in Padang, Indonesia Septrizarty, Rika; Kahar, Azmen; Angraini, Nadia; Asrilsyak, Sharnuke
Adabi : Journal of Public Administration and Business Vol 10, No 2 (2023): December 2023
Publisher : STIA Adabiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62066/jpab.v10i2.4

Abstract

The current economic situation has not yet returned to stability as it was before  pandemic.  In fact. it  continues to decline. Ihsan Optical located  in Padang, West Sumatera, Indonesia has not yet recovered during  post pandemic. The sales post pandemic only 53% of pre pandemic. This research aimed to find out how the linkage of customer stewardship and business continuity of Ihsan Ooptical (a small and medium enterprise) can survive after Pandemic using marketing mix 7P’s analysis. Method of the research was qualitative research by conducting initial observation, in-depth interviews of  key informants: the owner,  employees and loyal customers.  Through tangible analysis, it was found that the costumers got the complacency from Product, Price, People and Process, whereas the other elements; Place, Promotion and Physical Evidence need to be improved. It was concluded even though there are shortcomings, costumers still feel satisfied. the value of customer stewardship behaviour applied by owner and employee are the thinking “in the customer’s shoes” and being a customer when serving  The quality assurance of products and services make  and create the business continuity.
Key Opinion Leaders (KOL) in Social Media as a Promotional Strategy Angraini, Nadia
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.63643

Abstract

The Key Opinion Leader (KOL) strategy is currently a widely used strategy in marketing on social media platforms. KOL marketing itself usually uses public figures as intermediaries in communicating a product that aims to influence the desired audience. KOLs themselves are part of influencers on social media, it's just that KOLs are more specific in approaching the audience than influencers on social media. The purpose of this study is to find out whether it is true that influencers and KOL are interconnected with each other or vice versa. In addition, I as a researcher also want to know the role of KOLs and the effectiveness of using KOLs as a marketing strategy on social media.  The data collection methods applied to this study include, namely, by identifying, evaluating, interpreting and searching for literature from various reliable sources such as reviewing journals related to the methods used in both local, national and international journals. In the search for articles that study marketing strategies and key opinion leaders (KOLs) on social media platforms, the search conducted by the researcher starts from peer review journal articles, publishers, conference proceedings and other works related to the study topic. The search was carried out using the Publish or Perish application to access the Google scholar database with the keywords Key opinion Leader, KOL, Strategy and social media, in the last 3 years from 2021 to 2023. The results show that influencers and KOLs have a relationship with each other. In addition, it is also known that marketing strategies on social media using KOLs are very effective. The effective role of KOLs can not only influence, but also change the behavior of the audience, KOLs influence a wide audience about the behavior and messages they distribute. 
PELATIHAN PEMBUATAN LAPORAN KEUANGAN SEDERHANA BAGI PEMUDA DI DESA SANTUA SAWAHLUNTO SEBAGAI UPAYA PEMBEKALAN KETERAMPILAN WIRAUSAHA DAN PENGUATAN UMKM Agus Nurofik; Sartika Yuliana; Wila Farlina; Nazirwan; Nadia Angraini
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i3.2993

Abstract

: Young people who are classified as active youth, some of whom have the initiative to enter into micro-scale entrepreneurship. The enthusiasm of the entrepreneurial youth was followed up by the STIA Adabiah Community Service team by helping them overcome several problems that are generally experienced by businesses, especially in the field of financial reports. Therefore, this community service is carried out with the aim of helping to start a business in neat and correct financial records through the delivery of basic financial knowledge. The method chosen is by providing counseling and training. The results of this community service activity are practical and simple guidelines in the form of guidelines for micro businesses in making simple financial reports that are applied to Microsoft Excel which are summarized in the form of PKM STIA Adabiah material.
Co-Authors Agus Nurofik Agus Nurofik Anita, Devi Asrul Mulyadin Asrul Mulyadin Azmen Kahar Dabitha Wise Maliha Dorris Yadewani Fadhlan, Fadhlan Fahmy, Rahmi Hafiz Rahman Ma'ruf Ma'ruf Meci Nilam Sari Meci Nilam Sari Meci Nilam Sari, Meci Nilam Mulyadin, Asrul Nazirwan Nini, Nini Rika Septrizarty Rika Septrizarty Sartika Yuliana Septrizarty, Rika Sharnuke Asrilsyak Sutiyem, Sutiyem Wila Farlina Yulia Rahmi Yuliana, Sartika