Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce

Revitalisasi Batik Jetis Sidoarjo Pada Toko Amri

A Falaqil Isbakhi (Unknown)
Wahyu Eko Pujianto (Unknown)



Article Info

Publish Date
01 Jul 2023

Abstract

The purpose of this research is revitalization so that batik is well known by the public and a promotion strategy to increase interest in returning to the community. This research uses a qualitative method which is carried out by gathering information through direct visits or observation, interviews and documentation. In this study, the results were obtained that the way to revive public interest in jetis written batik was by utilizing promotions on existing social media such as Facebook and websites with creative and unique marketing, most likely to attract public interest again by presenting them according to the era. which is currently developing, with this great possibility it will attract back public interest which has begun to fade and the main target is millennials by using social media which they often access.

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Journal Info

Abbrev

Digital

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi ...