Jurnal Bingkai Ekonomi (JBE)
Vol 7 No 2 (2022): Jurnal Bingkai Ekonomi (JBE)

Pengaruh Harga dan Lokasi terhadap Keputusan Pembelian Konsumen (Studi pada Rocket Chicken Karangjati)

Aditya, Galuh (Unknown)
Ristanto, Hesti (Unknown)
Kusmanto, Kusmanto (Unknown)
Rubiyati, Rubiyati (Unknown)

Article Info

Publish Date
23 Aug 2022

Abstract

The purpose of this study: 1). To determine the effect of price on purchasing decisions on Rocket Chicken Karangjati, 2). To determine the effect of location on cunsumer purchasing decisions on Rocket Karangjati. The population in this study was 96 respondents. The research was conducted by sampling with probability sampling technique. Obtained a sample of 96 data. The analytical technique used is multiple linear regression. The result of the study can be concluded that: 1). Price has a positive and significant effect on cunsumer purchasaing decisions, 2). Location has a positive and significant effect on cunsumer purchasing decisions.

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Journal Info
Jurnal Bingkai Ekonomi (JBE)
Website

Abbrev

jbe33

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

https://itbsemarang.ac.id/sijies/index.php/jbe33/about Jurnal Bingkai Ekonomi (JBE) is a scientific journal in the field of economics which is published by the Publishing Division of Sekolah Tinggi Ilmu Ekonomi (STIE) AKA Semarang. Jurnal Bingkai Ekonomi is a scientific journal to publish and ...