Jurnal Informatika Ekonomi Bisnis
Vol. 5, No. 2 (June 2023)

Pengaruh The Theory of Planned Behavior terhadap Minat Beralih Menggunakan Kemasan Ramah Lingkungan

Reynaldi, Muhammad (Unknown)
Lita, Ratni Prima (Unknown)
Maruf (Unknown)

Article Info

Publish Date
30 Jun 2023

Abstract

This study aims to determine the intention to adopt green packaging at coffee shops in Padang City. This study uses the theory of planned behavior (TPB) to predict the intention of coffee shop entrepreneurs to use environmentally friendly packaging. The sample in this study is a coffee shop business actor who is not a national franchise in the city of Padang. The results of this study are expected to be able to find out how much coffee shop businesses in Padang City want to use environmentally friendly packaging. This is also expected to be able to reduce plastic waste in the city of Padang.

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Journal Info
Jurnal Informatika Ekonomi Bisnis
Website

Abbrev

infeb

Publisher

Asia Pacific Network for Sustainable Agriculture, Food and Energy

Subject

Economics, Econometrics & Finance

Description

The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new ...