Optimal: Jurnal Ekonomi dan Manajemen
Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen

Pengaruh Promosi Terhadap Kepercayaan Pelanggan Dan Loyalitas Donatur Pada Yayasan Pendidikan Mentari Ilmu Karawang

Runi Nurazizah (Unknown)
Sungkono Sungkono (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

This study aims to analyze the effect of promotion and service quality on donor trust and loyalty to the Mentari Ilmu Foundation. This study used a quantitative approach with a survey method of 30 people. Measurement of variables using a Likert scale with a weight of 1 to 5. This study found that promotion has a positive and significant effect on loyalty, service quality has a positive and significant effect on loyalty, trust has a positive and significant effect on loyalty, promotion has an effect on loyalty through trust.

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Journal Info
Optimal: Jurnal Ekonomi dan Manajemen
Website

Abbrev

optimal

Publisher

Amik Veteran Purwokerto

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, ...