ANALISIS STRATEGI SOCIAL MEDIA MARKETING DI INSTAGRAM RAJA PARFUM

Malvin Agustino (Program Studi Manajemen, Universitas Internasional Batam)
Yulia Herman (Program Studi Manajemen, Universitas Internasional Batam)
Rezky Dwiham Ginting (Program Studi Manajemen, Universitas Internasional Batam)
Anggun Dea Ananda (Program Studi Manajemen, Universitas Internasional Batam)
Annisya Mega Dwi Handayani (Program Studi Manajemen, Universitas Internasional Batam)
Antony Sentoso (Program Studi Manajemen, Universitas Internasional Batam)

Jurnal Cakrawala Ilmiah
Vol. 2 No. 10: Juni 2023

In the advanced digital era, social media marketing strategies have become the key to promoting brands and products on Instagram. Raja Parfum needs to develop an effective marketing strategy by understanding the target market and characteristics of Instagram users. Appealing visual content can enhance brand attractiveness, while understanding Instagram's algorithms and features helps maximize marketing potential. User interaction and engagement are important for building strong relationships, and performance analysis aids in evaluating strategies. Raja Parfum's Instagram account needs to enrich content variety and actively interact to enhance follower engagement and brand presence.