STRATEGI DIGITAL MARKETING DENGAN INSTAGRAM DAN TIKTOK PADA BUTIK DOT.ID

Hidayatullah, M.F. (UIN Kiai Haji Achmad Siddiq)
Rafidah, Nathania Nur (UIN Kiai Haji Achmad Siddiq)
Masruroh, Nikmatul
Mauliyah, Nur Ika

HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam
HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 10 │ No. 1 │ 2023

The use of digital marketing is a marketing demand. There is no choice for companies that want to survive not to take advantage of digital marketing. This research describes a digital marketing strategy, using the Instagram and TikTok applications. Instagram and TikTok are photo and video-based digital applications, which are currently widely used by businesses in marketing their products. This field research used a qualitative approach with descriptive analysis. The validity of the data was tested with a triangulation technique. The results showed: First, the Dot.id Boutique digital marketing strategy with photo and video-based promotions through Instagram and TikTok media features such as Instagram stories, Instagram reels, live Instagram, TikTokshop, TikTok video content and also supported by endorsements, sales and giveaways; Second, the impact that Dot.id boutiques get through digital marketing, namely digital marketing is more effective and efficient than conventional marketing, get feedback or feedback from consumers, and get increased revenue.