Academy of Education Journal
Vol. 14 No. 2 (2023): Academy of Education Journal

PERUMUSAN STRATEGI PEMASARAN DI PT GERBANG SARANABAJA DENGAN MATRIKS IFE & EFE

Simangunsong, Putri Cornellia Theresia (Unknown)
Alamsyah, Nanang (Unknown)



Article Info

Publish Date
01 Jul 2023

Abstract

The number of local and international competitors makes companies engaged in the manufacturing industry required to be able to survive to achieve the desired goals. Therefore, the authors are interested in conducting research on companies engaged in manufacturing and construction services at PT Gerbang Saranabaja. PT Gerbang Saranabaja is a company in the form of a Limited Liability Company (PT) engaged in steel construction. The method used in this research is qualitative method. To find out the company's weaknesses and strengths, the authors use the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. The score for IFE is 3.90 and the score for EFE is 2.99, so that from the SPACE Matrix it can be seen that PT Gerbang Saranabaja is in a highly unprofitable condition. The results of an IE score of 3.90 and an EFE score of 2.99 were also obtained, so that PT Gerbang Saranabaja is in quadrant IV, namely with highly unprofitable conditions.

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Journal Info

Abbrev

fkip

Publisher

Subject

Education Social Sciences Other

Description

Academy of Education Journals are journals that contain online diffusion media articles and the exchange of the latest information on the latest research findings. This journal covers various perspectives on education, social, law with special interest in the field of Pancasila and Citizenship ...