Perceived Quality, Effect, and Purchase Intention: A Review From Academic Database

Cita Imas Annisa Bohari (Master of Strategic Communications, Bina Nusantara University Jakarta)
Irmawan Rahyadi (Master of Strategic Communications, Bina Nusantara University Jakarta)

Syntax Literate: Jurnal Ilmiah Indonesia
Jurnal Ilmiah Indonesia

The aim of this article review was to identify aspects that make the collect data to determine if perceived quality significantly affect purchase intention. Based on the established connection between perceived quality and purchase intention, articles have been collected, summarized and restructured. Research papers have been analyzed through a two-step selection process. From 28.500 studies, 28 were selected to discuss the above mentioned topics. In this research presents a method to conduct a systematic literature review (SLR) and meta-analysis studies. SLR is a process that allowed to collect relevant evidence on the given topic that fits the pre-specified eligibility criteria and to have an answer for the formulated research questions. From the 28 articles obtained, it can be concluded that perceived quality has a significant effect on purchase intention.