<![CDATA[This research aims to analyze the influence of Trust or Confidence, Product Quality and Brand Image of e'BATARAPOS Savings on the Interests of Saving in Pasar Johar Market Seller at PT Bank Tabungan Negara (Persero) Tbk. Semarang city. In this research using quantitative methods by processing primary data obtained through a questionnaire of 100 respondents, using a simple random sampling technique with the Slovin formula. The data obtained were processed using the SPSS Version 26 application. The data test parameters used in this study included validity tests, reliability tests, multiple linear analysis, hypothesis testing (F test, coefficient of determination test (R2), and t test). Based on the research tests conducted, the results were found: (1) Trust has no effect and is not significant on the saving interest, (2) Product quality has a positive and significant effect on the saving interest, (3) Brand Image has a positive and significant effect on the saving interest.]]>
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