<![CDATA[The purpose of this study was to measure and answer the question whether Word of Mouth influences the desire to vaccinate against COVID-19 at a productive age. This research method uses a variety of test variables in order to get accurate results. The results of this study are based on the results of the determination test (R square), the results of the R square test found that Word of Mouth has an effect of 0.546. It can be stated that Word of Mouth affects the desire to vaccinate by 54.6% influenced by other variables that are not present in this study. And the results of the t test found that tcount > ttable (4.971 > 1.98) then H0 was rejected statistically. From the results of the t test, the significant value is less than 0.05 (0.000 <0.05), which can be interpreted as having a fairly close influence between Word of Mouth on the desire to vaccinate. The conclusion of the study is that Word of Mouth affects a person's desire to vaccinate against Covid-19. Keywords: Covid-19, Vaccination, Word of Mouth]]>
Copyrights © 2023
