EAJ (ECONOMICS AND ACCOUNTING JOURNAL)
Vol. 6 No. 2 (2023): EAJ (Economics and Accounting Journal)

Social Media, Word of Mouth, and Consumer Purchase Decisions During COVID-19 At Viva City Cafe

Firdaus, Muhamad Fulaisum (Unknown)
Mahfudoh, Mahfudoh (Unknown)
inayatuddiniyah, Inayatuddiniyah (Unknown)

Article Info

Publish Date
31 May 2023

Abstract

This study aims to determine the effect of social media and word of mouth on consumer purchasing decisions during the Covid-19 pandemic at Viva City Cafe. The method used is distributing questionnaires to all customers who have purchased products that cannot be counted. The results showed that there was no significant influence between social media on consumer purchasing decisions, there was a significant influence between word of mouth on consumer purchasing decisions, and there was a significant influence difference between social media and word of mouth on consumer purchasing decisions. This research is relatively new and has yet to be carried out by many previous researchers.

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Journal Info
EAJ (ECONOMICS AND ACCOUNTING JOURNAL)
Website

Abbrev

EAJ

Publisher

Universitas Pamulang

Subject

Economics, Econometrics & Finance

Description

Economics and Accounting Journal (EAJ) is a publication media of scientific research in the field of accounting published by S1 Study Program of Accounting at Faculty of Economics, University of Pamulang periodically every four months with the aim as a medium of communication and disseminate ...