<![CDATA[Optimization of production planning efficiency and sustainability is crucial for organizations aiming to achieve operational excellence while minimizing their environmental footprint. This research proposes a novel approach that combines Goal Programming and Multiple Criteria Decision Making (MCDM) techniques to address the multi-objective nature of production planning. The study develops a mathematical formulation that considers objectives such as production efficiency, cost minimization, environmental impact reduction, and adherence to sustainability targets. A decision support system is designed to assist decision-makers in evaluating trade-offs and identifying the most suitable compromise solution. The research employs a numerical example to demonstrate the effectiveness of the proposed approach, showcasing how production quantities and sustainability practices can be optimized. The results highlight the ability of the approach to strike a balance between efficiency and sustainability, providing decision-makers with a comprehensive framework to make informed decisions aligned with sustainability goals. This research contributes to the existing literature by offering a practical methodology that enhances production planning processes, leading to more sustainable and efficient operations]]>
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