Sosial Budaya
Vol 20, No 1 (2023): Juni 2023

Communication Interaction Between Traders in Cultural Analysis (Case Study of Halat Traditional Market, Matsum City, Medan City)

Maisarah, Rizka (Unknown)
Zuhriah, Zuhriah (Unknown)



Article Info

Publish Date
30 Jun 2023

Abstract

The purpose of this study was to describe and analyze how people from different ethnic backgrounds interact with each other while doing business at Matsum City Halat Traditional Market. This research is a qualitative descriptive research, therefore the research method used in this study reflects this. The type of data presented through observation and interviews using primary data is the source of informant data. The sources of this informant data include traders at Matsum City Halat Traditional Market, books and journals that can be downloaded from the internet, and several documentation files that can be obtained directly at Matsum City Halat Market. Huberman and Johnny Saldana are the ones who will be able to get qualitative data analysis with an interactive model developed by Matthew B. Miles and A. Michael. This method of analysis was chosen for use in this particular study. The findings of this study show that the utilization of convection and divergence communication tactics is accurate whenever these traders engage in conversation with each other. Based on an analysis of 6 speakers' linguistic, idiomatic, intonational, mental, and gestural approaches to their interactions, we found that 4 (four) traders often use convergence communication tactics indirectly. The other two people use different communication strategies in their contacts, which means they don't seek to change their innate attitudes or behaviors when engaging with others.

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Journal Info

Abbrev

SosialBudaya

Publisher

Subject

Education Social Sciences

Description

Sosial Budaya (Online ISSN 2407-1684 | Print ISSN 1979-2603), merupakan jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) UIN Sultan Syarif Kasim Riau sejak tahun 2007. Jurnal Sosial Budaya ini merupakan media yang memuat kajian-kajian ilmiah dalam bentuk hasil ...