Strategi Komunikasi di Media Sosial Facebook dalam Pemasaran Tikus Putih Pada Saat Wabah Covid-19 Sebagai Pakan Reptil dan Burung Predator

Tangkas, I Gede Tangkas Prema Bhawana
I Gede Sutarya
I Gusti Made Widya Sena

ANUBHAVA: Jurnal Ilmu Komuniksi Hindu
Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies

The millennial era has now penetrated with technology that enlivens all lines of human life. Application technology that adorns all media, starting from the world of entertainment, business, education, and up to the arena for all people's stories, can be held in a gadget, especially since in this decade the world has been attacked by a deadly virus called the Covid-19 Virus which has had an impact on human life. Entertainment that is the choice of the community in the realm of getting closer is only social media. The grip of gadgets that enliven the social world of society to become a business arena. The impact of the Covid-19 outbreak has been felt in the business and economic world. In a relatively short time, business actors are "forced" to rack their brains in determining marketing strategies since the implementation of social distancing. Therefore, during this pandemic, business actors are "required" to optimize online marketing and digital marketing as a means of communication with target consumers.