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Modal Budaya Guru Yoga Lokal Menghadapi Persaingan Global dalam Pariwisata Yoga di Bali I Gede Sutarya
Jurnal Kajian Bali (Journal of Bali Studies) Vol 10 No 1 (2020): BALI DIASPORA
Publisher : Pusat Kajian Bali Universitas Udayana

Yoga tourism in Bali has been running from the 1980s to the present day, initially created by overseas yoga teachers. In the 2000s, however, local Balinese yoga teachers began to emerge and compete with overseas yoga teachers. This article analyzes the ability of local yoga teachers to compete in the business of yoga tourism against foreign yoga teachers. The analysis focuses on the cultural capital owned by local yoga teachers and the role of that cultural capital in business competition of yoga tourism. Data was collected by literature study, non-participatory observation, in-depth interviews, and surveys. They were nalyzed by habitus theory and the product planning theory. This article concludes that the unique cultural capital possessed by Balinese yoga teachers is a provision for them to face competition in the yoga tourism business which eventually becomes a way for them to preserve that cultural capital.Keywords: yoga tourism, cultural capital, the uniqueness of Balinese yoga

STRATEGI MARKETING PUBLIC RELATIONS ASHRAM GANDHI PURI SEVAGRAM DALAM MEMPERTAHANKAN CITRA POSITIF ORGANISASI I Wayan Sari Dika; I Gede Sutarya; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1066

The Gandhi Puri Sevagram Ashram, as an organization engaged in the spiritual and educational fields, was reported negatively, causing its image to deteriorate. This makes people familiar with the Gandhi Puri Sevagram Ashram from the negative side, but when the news was slowly stopped by the Marketing Public Relations of the Gandhi Puri Sevagram Ashram by always providing information about activities at the ashram to the public through newspapers and social media. This research focuses on the discussion of (1) Public perceptions of the Gandhi Puri Sevagram Ashram (2) Marketing public relations strategy of Gandhi Puri Sevagram Ashram in maintaining a positive image of the organization (3) Implications of public relations marketing strategy for the image building of Gandhi Puri Sevagram Ashram. The theory used in analyzing are: Consumer Behavior Theory, and Integrated Marketing Communication Theory. This research uses observation methods, in-depth interviews, questionnaires, document studies, and documentation studies. This research finds first, people's perceptions about the Gandhi Puri Sevagram Ashram based on the results of questionnaire data taken from 100 respondents via google form using several predetermined indicators, obtained the average respondent's answer data reached 4.15 so it is classified as good criteria. Secondly, Ashram Gandhi Puri Sevagram's marketing strategy of public relations in maintaining a positive image of the organization has been carried out using a combination of marketing communications through advertising, events and community networks. Third, the implications of the marketing public relations strategy for building the image of the Gandhi Puri Sevagram Ashram can make the ashram better known, the ashram gets the opportunity to serve the community in various fields and the ashram gets a lot of scholarships and groceries from donors.

JARGON POLITIK AGAMA DAN BUDAYA PASANGAN CALON KOSTER-ACE SEBAGAI MEDIA KOMUNIKASI POLITIK DALAM PEMILIHAN GUBERNUR BALI 2018 Dewa Putu Agus Sanjaya Putr; I Nyoman Yoga Segara; I Gede Sutarya
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1072

Since the year 1999, the election method applied in Indonesia was representative election. A great change occurred when Law number 32 year 2004 was legalized. As a result, politics in Indonesia also changed. The head of a region is directly elected by all people. During Balinese governor election in 2018, politic communicators start to focus the style of their politic communication by using cultural and religious political jargons to gain Balinese sympathy. Based on the illustration above, this research focuses on discussing about (1) the constructive material of political jargons which uses religion and culture as political communications during Balinese governor election 2018, (2) electorsâ€™ perception towards the use of religion and culture as political jargons during Balinese governor election 2018, (3) political communication models using religion and culture during Balinese governor election 2018. The theories applied in analyzing research problems are dramaturgy theory by Erving Goffman. This research employs qualitative method. By applying qualitative method, the data being analyzed is descriptive data in the form of written and verbal words and observable behavior performed by politicians. The study reveals the following results. First, the material of religious and cultural political jargons used by the candidates of Balinese governor are the use of Balinese alphabets, color symbols, and traditional clothes which are used as a tool in political dramaturgy during the campaign. Second, the electorsâ€™ perceptions on the use of political jargons as communicative media during Balinese governor elections is a positive thing. The result of the survey shows that the electors are interested in electing the candidate because of the religion and cultural jargons as political communicative media. Third, there are positive and negative outputs for the political communication model.

Kampanye Dalam Jaringan (Daring) Pemilihan Perbekel Serentak di Kabupaten Badung Tahun 2022 Studi Kasus di Desa Dalung, Kecamatan Kuta Utara, Kabupaten Badung: Digitalisasi Kampanye Pemilihan Perbekel di Desa Dalung Tahun 2022 Ni Luh Ernawati; I Nyoman Yoga Segara; I Gede Sutarya
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 1 (2024): Culture and Family Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i1.2759

The online campaign for the election of the Perbekel of Dalung in the 2022 Election of the Simultaneous Village Head of the Badung Regency is a campaign activity carried out by the candidate for the Mayor of the Village through social media using the internet or social media networks. Campaigns can choose social media to be used such as Facebook, Instagram, YouTube, WhatsApp etc. The stages of the online campaign for selecting workshop workers are regulated in Badung Regent Regulation Number 78 of 2021 concerning Guidelines for the Selection and Dismissal of Worker Selection, which later technically the stages are issued in the Decree of the Badung Regent Number 104/0419/HK/2021 concerning Determining the Implementation of Simultaneous Worker Elections in Badung Regency Year 2022. This study used qualitative research methods. The online campaign found obstacles including not having a budget listed for the preparation and implementation of the online campaign, the time for carrying out the online campaign was too short, Prospective Worker Candidates were passive in using social media, Voters were not interested in finding information about the Worker Election and the candidate Worker Candidates, Voters did not receive socialization enough about the introduction of the candidates, voters are lazy to open, read and watch campaign messages via the WhatsApp group and the duration of the video that is too long also makes voters lazy to watch, let alone packed with standard procedures, determined in detail by the committee based on applicable regulations. The online campaign in Dalung Village also had several impacts, namely: security in an atmosphere where the online campaign in Dalung Village was safe and controlled, the lack of public enthusiasm was seen from the total participation in the voting which was only 63.3 percent and the online campaign became ineffective for candidates if they did not supported by the activeness of the candidates to socialize previously in the community and passively socializing themselves regularly and periodically on their social media accounts.

POLA KOMUNIKASI KELUARGA HINDU DI ERA DIGITAL DALAM MEMBENTUK KARAKTER ANAK USIA DINI DI KELURAHAN BANYUNING KECAMATAN BULELENG KABUPATEN BULELENG Ni Putu Ayu Desi Wulandari; I Gede Sutarya; I Gusti Made Widya Sena
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 1 (2024): Culture and Family Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i1.2774

The family is the spearhead in the formation of the child's personality because the family has the most important role in the issue of children's education, and the family is the place where children grow and develop from birth to adulthood. Therefore, education in the family must be a major concern. Parents who communicate well, can be considered friends by children and will make a warm life in the family, so that between parents and children have openness and give each other. Besides that, children are given the freedom to express various opinions, ideas, desires, feelings, and the freedom to respond to the opinions of others. Children who live with effective parental communication patterns will produce children's personalities who can control themselves, independent children, have good relationships with friends, and are able to face various problems in their lives. The method used in this research is qualitative with descriptive research type. Primary data sources were obtained by interviewing informants, secondary data sources were obtained from literature studies, literature and documentation.

Strategi Komunikasi di Media Sosial Facebook dalam Pemasaran Tikus Putih Pada Saat Wabah Covid-19 Sebagai Pakan Reptil dan Burung Predator Tangkas, I Gede Tangkas Prema Bhawana; I Gede Sutarya; I Gusti Made Widya Sena
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2806

The millennial era has now penetrated with technology that enlivens all lines of human life. Application technology that adorns all media, starting from the world of entertainment, business, education, and up to the arena for all people's stories, can be held in a gadget, especially since in this decade the world has been attacked by a deadly virus called the Covid-19 Virus which has had an impact on human life. Entertainment that is the choice of the community in the realm of getting closer is only social media. The grip of gadgets that enliven the social world of society to become a business arena. The impact of the Covid-19 outbreak has been felt in the business and economic world. In a relatively short time, business actors are "forced" to rack their brains in determining marketing strategies since the implementation of social distancing. Therefore, during this pandemic, business actors are "required" to optimize online marketing and digital marketing as a means of communication with target consumers.

PENGARUH STRATEGI KOMUNIKASI, KUALITAS WEBSITE DAN KONTEN MEDIA INSTAGRAM TERHADAP CITRA PEMERINTAH KOTA DENPASAR PADA BAGIAN PROTOKOL DAN KOMUNIKASI PIMPINAN SEKRETARIAT DAERAH KOTA DENPASAR I Wayan Agus Yuliawan; I Nyoman Yoga Segara; I Gede Sutarya
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2807

The use of social media, particularly Instagram by local government can quickly reach everyone. Through social media, the government can provide direct and open contributions, get feedback, allow commenting and share information quickly and without limits. This research aims to determine the effectiveness of using Instagram to improve the image of the Denpasar City Government through interactions and feedback from social media followers as a form of public information openness, implemented by the Public Relations Department in responding to news and promoting a positive image in the community. This research found that Communication Strategy, Website Quality and Instagram Content have an impact on the Government's Image. Although each independent variable can influence the dependent variable, significant results will only occur if all variables are implemented optimally.

ANALISIS FAKTOR TERPAAN BERITA HOAX COVID-19 MASYARAKAT HINDU KOTA DENPASAR Sintyananda Gayatri; I Gede Sutarya; I Gede Suwantana
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1787

In the middle of the Covid-19 pandemic situation, people are not calm and sad, as a result of the many hoax news circulating on social media. WhatsApp is one of the three social media most often used by Indonesians, especially Hindus in Denpasar City in seeking for information. Low media literacy of digital media is one of the main cause of the rampant spread of hoaxes. Therefore, it is important to monitor the factors that influence the exposure of Covid-19 hoax news circulating in the Hindu community of Denpasar City. Based on the background, the formulation of the problem was obtained, namely: What factors influence the exposure of covid-19 hoax news in the Hindu community of Denpasar City?. This research uses a combination research approach, with a sequential explanatory model. This research was conducted in Denpasar City with the target of the Hindu community of Denpasar City. This study used a sample of 384 respondents and 10 informants. Quantitative data collection techniques in this study are in the form of questionnaires and qualitative data in the form of in-depth interviews. As for the findings of the research results, the factors that influence the exposure of covid-19 hoax news to the Hindu community of Denpasar City are factors of self-concept and basic understanding of hoaxes. The self-concept factor reveals a person's ability to distinguish hoaxes, the intensity of receiving hoax information, knowing the initial source of the spread of hoaxes, and how to respond to themselves when receiving hoaxes. The basic understanding factor of hoaxes reveals how people's understanding or basic knowledge of hoaxes.

Strategi Komunikasi Pariwisata Sang Ayu Made Rahayu; I Gede Sutarya; Ni Nyoman Perni
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 2 (2023): Ethics and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i2.2358

This study aims to examine the form of tourism marketing communication strategies carried out by the Bali Provincial Tourism Office in an effort to increase foreign tourist visits to Bali. This research was conducted at the Bali Provincial Tourism Office. The sample in this study was selected by purposive sampling method. In this study, several data collection techniques were used, including observation, interviews, literature study, and documentation. So that the data analysis technique in this study is all data that has been analyzed since observation and in-depth interviews, described, classified, analyzed and interpreted according to the research to be carried out so that the results obtained are truly accountable and a broader understanding of tourism marketing communication is obtained. in increasing foreign tourist visits to Bali. From the results of data analysis, it was found that the marketing communication strategy carried out by the Bali Provincial Tourism Office optimizes promotions through social media as well as with cultural-based events with local wisdom which is a typical Balinese series, tourism communication is carried out by designing promotions through optimizing social media to distributing promotional tools that have been designed in the form of videos, posters, and so on during the covid-19 pandemic with restrictions on existing activities and the implications of the tourism communication strategy that is being carried out, namely the reach of promotions is becoming wider and making the promotions effective and efficient.

PERSPEKTIF PEKERJA PERS ALIANSI JURNALIS INDEPENDEN (AJI) DENPASAR TENTANG SEMBILAN ELEMEN JURNALISTIK BILL KOVACH DAN TOM ROSENSTIEL I Made Argawa; I Nyoman Yoga Segara; I Gede Sutarya
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 2 (2023): Ethics and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i2.2730

ABSTRACT This research examines the principles of Nine Elements of Journalism by Bill Kovach and Tom Rosenstiel at AJI Denpasar. Seeing the current situation and the work of journalists that are racing with speed, need to be precise and other problems. Technological developments provide support for the work climate. However, can the verification process still be carried out when speed is demanded? That is one of the questions that the author wants to examine in this thesis with the formulation of the problem, namely: How is Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism Understanding of Press Workers at the Alliance of Independent Journalists (AJI) Denpasar? What are the obstacles to implementing Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism for Press Workers at the Alliance of Independent Journalists (AJI) Denpasar? What is the strategy to overcome the problem of implementing Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism for Press Workers at the Alliance of Independent Journalists (AJI) Denpasar? The theory used in this study uses S-O-R (Stimulus Organism Response) Theory, New Media Theory and SWOT Theory. This type of data collection is qualitative from primary and secondary data sources. Data collection techniques used are observation, interviews, documentation. The research findings are: 1) Most of the press workers or journalists at the Alliance of Independent Journalists (AJI) Denpasar understand the principles of Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism which were obtained in various ways such as reading books, reading information on websites or during on-the-job training or at the AJI Denpasar organization. 2) There are several points or elements of Bill Kovach and Tom Rosenstiel's Nine Elements of Journalism which became obstacles when applied by press workers at AJI Denpasar. The most dominant is element number four, namely independence, element number five, namely journalists being monitors of power. The third element of journalism is the discipline of verification and element number seven, namely the journalist must try to make things important, interesting and relevant. The strategy to overcome these obstacles is carried out in several ways, namely strengthening newsrooms, forming media companies with donation or subscription patterns to generate income and increasing the ability of journalists. Keywords: Nine Elements of Journalism Bill Kovach and Tom Rosenstiel, AJI Denpasar, Journalist, Newsroom

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