Asian Journal of Management Analytics
Vol. 2 No. 3 (2023): July 2023

The Influence of Perceived Price, Location and Service Quality on Customer Satisfaction at Kasmaran Pandu Raya Coffee Bogor

Saputra, Ricky Christian (Unknown)
Vitaharsa, Leonardo Indra (Unknown)

Article Info

Publish Date
10 Jul 2023

Abstract

This study aims to examine the perceptions of price, location, and quality of service in Pandu Raya Bogor Kasmaran coffee. Researchers used quantitative research using surveys with purposive samples and a population of 100 respondents. The data used is collected directly from each respondent with qualifications for more than two arrivals. Perception of price, location, and service quality Together produce a significant influence on customer satisfaction at Kopi Kasmaran Pandu Raya Bogor.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Asian Journal of Management Analytics
Website

Abbrev

ajma

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management

Description

The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics ...