Indonesian Marketing Journal
Vol. 3, No. 1, April 2023

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

Lucinda Gratia Ambarita (Universitas Pelita Harapan)
Permata Ratu Sekarningsih (Universitas Pelita Harapan)
Yulimah Hening Swastika Lestari (Universitas Pelita Harapan)

Article Info

Publish Date
10 Jul 2023

Abstract

The purpose of this study was to determine the effect of porduct quality, service, and custumer satisfaction on consumer loyalty. The method used is descriptive quantitative method. Data obtained by distributing questionnaires to the general public with 87 samples. The result showed taht product quality had no effect on consumer loyalty, service quality had a significant positive effect on consumer loyalty of the F test show that all the independent variables in this study simultaneously affect consumer loyalty by 84.4%.

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Journal Info
Indonesian Marketing Journal
Website

Abbrev

IMJ

Publisher

Universitas Pelita Harapan

Subject

Social Sciences

Description

Indonesian Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan. The aim of Indonesian Marketing Journal is to provide original research articles related to key concepts and theories in the marketing field.  Indonesian Marketing Journal aims to ...