Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indonesian Marketing Journal
Lucinda Gratia Ambarita
Universitas Pelita Harapan
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY Lucinda Gratia Ambarita; Permata Ratu Sekarningsih; Yulimah Hening Swastika Lestari
Indonesian Marketing Journal Vol. 3, No. 1, April 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v3i1.6854

Abstract

The purpose of this study was to determine the effect of porduct quality, service, and custumer satisfaction on consumer loyalty. The method used is descriptive quantitative method. Data obtained by distributing questionnaires to the general public with 87 samples. The result showed taht product quality had no effect on consumer loyalty, service quality had a significant positive effect on consumer loyalty of the F test show that all the independent variables in this study simultaneously affect consumer loyalty by 84.4%.
Co-Authors Permata Ratu Sekarningsih Yulimah Hening Swastika Lestari