Mitra Mahajana: Jurnal Pengabdian Masyarakat
Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023

Inovasi Produk Olahan Susu Aneka Rasa dan Warna di Desa Pagersari Kecamatan Ngantang Kabupaten Malang

Faizin, Nur (Unknown)
Irawati, Santi (Unknown)
Soseco, Thomas (Unknown)
Nurjanah, Nunung (Unknown)



Article Info

Publish Date
05 Jul 2023

Abstract

This paper presents the results of a community engagement project conducted in Pagersari village, Ngantang district. The project aimed to address issues related to milk processing, packaging, and marketing in the community. The proposed solution involved the development of flavoured and coloured milk beverages that could be produced at home using simple cooking utensils. The community learned how to transform milk into products with various appealing flavours and colours through training and mentoring. Additionally, packaging and labelling training was provided to enhance the products' visual appeal. Marketing efforts included the provision of attractive stands and carts with character designs for selling milk products. Collaboration with the State University of Malang was established to optimize processing and marketing as the project expanded. Ongoing monitoring and evaluation, broadening offline and online marketing channels, and strengthening collaborations with relevant stakeholders were recommended for further improvement. This project is expected to sustainably impact the Pagersari community and serve as an inspiring model for home-based industry development in other regions

Copyrights © 2023






Journal Info

Abbrev

mahajana

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Public Health Social Sciences

Description

Mitra Mahajana: Jurnal Pengabdian Masyarakat merupakan jurnal pengabdian masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Flores. Terbit tiga kali setahun pada bulan November, bulan Maret dan bulan ...