STRATEGY FOR INCREASING EMPLOYEE ENGAGEMENT OF MILENIALS AT PT TELKOM INDONESIA REGIONAL 1 MEDAN USING THE ADDIE METHOD

Stefanus Yudha (Master Management Program, Post Graduated School, Universitas Sumatera Utara)
Vivi Gusrini Rahmadani Pohan (Master Management Program, Post Graduated School, Universitas Sumatera Utara)
Meilita Tryana Sembiring (Master Management Program, Post Graduated School, Universitas Sumatera Utara)

International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Vol. 3 No. 3 (2023): May

This research is motivated by the number of employees at PT Telkom Indonesia Regional 1 Medan of 53.92% who are Generation Y. According to several previous studies, the engagement of Y-generation is the lowest when compared to previous generations. As a form of prevention, in this study an analysis was carried out regarding what dimensions/factors were not well perceived within PT Telkom Indonesia, Tbk Regional 1 Medan. The purpose of this research is to provide advice to the management of PT Telkom Indonesia Regional 1 Medan in the form of a strategy to increase engagement among employees of PT Telkom Indonesia, Tbk Regional 1 Medan. The type of research used in this research is descriptive quantitative research. The population in this study were employees of PT Telkom Indonesia, Tbk Regional 1 Medan with samples taken in this study were 67 respondents. The data collection method used was a questionnaire using a Gallup Q-12 with a Likert scale of 1-5, an open questionnaire and interviews. The results of this study using the ADDIE method found that the growth dimension is a dimension that according to respondents should be increased again in PT Telekomunikasi Indonesia, Tbk Regional 1 Medan.