Jurnal Abdimas Pariwisata
Vol. 4 No. 2 (2023): Jurnal Abdimas Pariwisata

Pengenalan Konsep Manajemen “Pemasaran Online” untuk Meningkatkan Penjualan pada Green Garden Ramayana Resto and Lounge"

Yuliyani (Akademi Pariwisata STIPARY Yogyakarta)
Suharto (Akademi Pariwisata STIPARY Yogyakarta)
Sudarsi (Akademi Pariwisata STIPARY Yogyakarta)

Article Info

Publish Date
15 Jul 2023

Abstract

The implementation of this Community Activity is to introduce concepts and provide direct training related to online marketing management as a strategy to increase sales at Green Garden Ramayan Resto Lounge which is one of the culinary business actors in Yogyakarta. The method used in this activity is to provide material related to online marketing and the practice of directly uploading content or products Green Garden Ramayan Resto Lounge's social media. The results of this activity were that participants had a theoretical understanding of the concept of online marketing management, and participants were also successful in uploading content or products Green Garden Ramayan Resto Lounge's social media.

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Journal Info
Jurnal Abdimas Pariwisata
Website

Abbrev

JAP

Publisher

Sekolah Tinggi Pariwisata AMPTA

Subject

Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Abdimas Pariwisata published twice a year on January and July by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. The publication of this journal is a community service in the field of tourism studies. The scope of these areas includes tourism planning, tourism management, community ...