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All Journal Jurnal Abdimas Pariwisata Journal of Tourism and Economic
Sudarsi
Akademi Pariwisata STIPARY Yogyakarta
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengenalan Konsep Manajemen “Pemasaran Online” untuk Meningkatkan Penjualan pada Green Garden Ramayana Resto and Lounge" Yuliyani; Suharto; Sudarsi
Jurnal Abdimas Pariwisata Vol. 4 No. 2 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v4i2.472

Abstract

The implementation of this Community Activity is to introduce concepts and provide direct training related to online marketing management as a strategy to increase sales at Green Garden Ramayan Resto Lounge which is one of the culinary business actors in Yogyakarta. The method used in this activity is to provide material related to online marketing and the practice of directly uploading content or products Green Garden Ramayan Resto Lounge's social media. The results of this activity were that participants had a theoretical understanding of the concept of online marketing management, and participants were also successful in uploading content or products Green Garden Ramayan Resto Lounge's social media.
Pengaruh Peran Atribut Destinasi Mice Terhadap Minat Kunjungan Wisatawan Di Kota Solo yang Dimediasi Service Quality Sudarsi; Yuliyani
Journal of Tourism and Economic Vol. 8 No. 2 (2025): Edisi 16 Des 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/fgws2r08

Abstract

The purpose of this study was to determine the influence of the role of MICE destination attributes on tourist visit interest in the city of Solo mediated by Service Quality. This research method used quantitative research. This study used a purposive sampling data collection technique with data analysis using the Smart PLS test. The results of this study prove that the accessibility variable influences service quality. The attraction variable influences service quality. The accessibility variable influences visit interest. The attraction variable influences visit interest. The service quality variable influences visit interest. The service quality variable can provide an illustration that service quality can be a mediating variable between the accessibility and attraction variables on the visit interest variable
Co-Authors Suharto Yuliyani