Jurnal Informasi Pengabdian Masyarakat
Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat

Pendampingan UMKM Dapoer Mini di Kelurahan Gunung Anyar Melalui Branding Produk

Dava Praya Syafa Kurniawan (Unknown)
Noor Rizkiyah (Unknown)
Praja Firdaus Nuryananda (Unknown)

Article Info

Publish Date
11 Jul 2023

Abstract

Gunung Anyar Village is one of the villages in Gunung Anyar sub-district, Surabaya City, East Java Province, Indonesia. Gunung Anyar village has a lot of potential, especially from an economic point of view. The awareness of MSMEs in Gunung Anyar about the importance of branding is still lacking. The need for assistance regarding branding can reduce these problems. In carrying out branding assistance to MSMEs, knowledge about this matter is also important so that when carrying out mentoring it goes well. The main purpose of branding is to create a product that is different from competing businesses. Through this branding assistance, it is hoped that it can increase revenue from product sales, as well as increase sales competitiveness.

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Journal Info
Jurnal Informasi Pengabdian Masyarakat
Website

Abbrev

jipm

Publisher

Sekolah Tinggi Agama Buddha Nalanda

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan ...