Jurnal Ekonomi, Bisnis, dan Akuntansi
Vol 25, No 2 (2023)

PERAN SELF CONGRUITY DAN BRAND IMAGE DALAM MEMEDIASI PENGARUH BRAND PERSONALITY TERHADAP BRAND LOVE

Vivi Dwi Erianti (Unknown)
Sri Murni Setyawati (Unknown)
Chandra Suparno (Unknown)

Article Info

Publish Date
01 Jun 2023

Abstract


Copyrights © 2023




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Journal Info
Jurnal Ekonomi, Bisnis, dan Akuntansi
Website

Abbrev

jeba

Publisher

Universitas Jenderal Soedirman

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Bisnis, dan Akuntansi is a journal published four times a year, designed to accommodate research articles in the field of management, which are mainly about (but not limited to) Human Resources, Marketing, Finance, Operational and Strategic ...