<![CDATA[The purpose of this study was to determine the effect of promotion on tourist interest in the Sum Putri tourism object in TelukBetung Utara sub-district, Bandar Lampung city. The data used in this study were primary data. Furthermore, the data collection technique used in this study was a survey that used Use Google Forms to collect data. In this study the researchers used the t test and coefficient test methods with the help of the smart plss program version 2. Based on the results of the research, the R² value lies at 0 R² 1, an R² value close to 1, which means the model is getting better. Meanwhile, the value of R² which is zero means that there is no relationship between the dependent variable and the explanatory variable. From the table, with the location of R² 1 with a value of 0 0.999 1, this means that the variance of the Effect of Promoting the Variance of Economic Growth is 99. 9%, while the remaining 0.01% is explained by other variables outside the model. Keywords :Promotion, and Visiting Interest]]>
Copyrights © 2023
