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All Journal BUSINESS AND ENTERPREUNERSHIP JOURNAL Business and Enterpreneurship Journal (BEJ)
Muhamad Aldo Efrenza
Universitas Islam Negeri Raden Intan Lampung
Economics, Econometrics & Finance

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Pengaruh Promosi Terhadap Minat Kunjungan Wisatawan Pada Objek Sumur Putri di Kecamatan Teluk Betung Utara Kota Bandar Lampung Muhamad Aldo Efrenza; Muhamad Syamsul Maarif
Business and Enterpreneurship Journal (BEJ) Vol 4, No 1 (2023)
Publisher : Business and Enterpreneurship Journal (BEJ)

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Abstract

The purpose of this study was to determine the effect of promotion on tourist interest in the Sum Putri tourism object in TelukBetung Utara sub-district, Bandar Lampung city. The data used in this study were primary data. Furthermore, the data collection technique used in this study was a survey that used Use Google Forms to collect data. In this study the researchers used the t test and coefficient test methods with the help of the smart plss program version 2. Based on the results of the research, the R² value lies at 0 R² 1, an R² value close to 1, which means the model is getting better. Meanwhile, the value of R² which is zero means that there is no relationship between the dependent variable and the explanatory variable. From the table, with the location of R² 1 with a value of 0 0.999 1, this means that the variance of the Effect of Promoting the Variance of Economic Growth is 99. 9%, while the remaining 0.01% is explained by other variables outside the model. Keywords :Promotion, and Visiting Interest
Pengaruh Promosi Terhadap Minat Kunjungan Wisatawan Pada Objek Sumur Putri di Kecamatan Teluk Betung Utara Kota Bandar Lampung Muhamad Aldo Efrenza; Muhamad Syamsul Maarif
Business and Enterpreneurship Journal (BEJ) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/bej.v4i1.1069

Abstract

The purpose of this study was to determine the effect of promotion on tourist interest in the Sum Putri tourism object in TelukBetung Utara sub-district, Bandar Lampung city. The data used in this study were primary data. Furthermore, the data collection technique used in this study was a survey that used Use Google Forms to collect data. In this study the researchers used the t test and coefficient test methods with the help of the smart plss program version 2. Based on the results of the research, the R² value lies at 0 R² 1, an R² value close to 1, which means the model is getting better. Meanwhile, the value of R² which is zero means that there is no relationship between the dependent variable and the explanatory variable. From the table, with the location of R² 1 with a value of 0 0.999 1, this means that the variance of the Effect of Promoting the Variance of Economic Growth is 99. 9%, while the remaining 0.01% is explained by other variables outside the model. Keywords :Promotion, and Visiting Interest
Co-Authors Muhamad Syamsul Maarif