TSARWATICA (Islamic Economic, Accounting, and Management Journal)
Vol 5 No 1 (2023)

MARKETING DIGITALIZATION AND RELIGIUSITY AND ITS INFLUENCE ON INTEREST IN MUZAKKI FUNDRAISING SMILE MANDIRI PURWAKARTA

Ade Nurhayati Kusumadewi (STIE Dr. Kh. Ez. Muttaqien, Purwakarta, Indonesia)
Ropi Marlina (STIE Dr. Kh. Ez. Muttaqien, Purwakarta, Indonesia)
Rika Amalia (STIE Dr. Kh. Ez. Muttaqien, Purwakarta, Indonesia)



Article Info

Publish Date
28 Jul 2023

Abstract

The purpose of this study is to find out whether digital marketing affects the interest of muzaki ziswaf in fundraising independent smile Purwakarta, whether religiosity affects the interest of muzaki ziswaf in fundraising independent smile Purwakarta. The method used in this study is a quantitative with descriptive verification method. The data analysis technique used is multiple linear regression with SPSS software version 25. The sampling method used is purposive sampling, which uses several criteria so that there are muzakki fundraising senyum mandiri Purwakarta, aged 19-50 years, domiciled in Purwakarta, one respondent can only fill out one questionnaire. The results showed that both free variables simultaneously have a significant effect on bound variables. Of the total dependent variables, 60.3% simultaneously affected the interest of muzaki ziswaf Senyum Mandiri Purwakarta.

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Journal Info

Abbrev

tsarwatica

Publisher

Subject

Religion Economics, Econometrics & Finance

Description

TSARWATICA (Islamic Economic, Accounting, and Management Journal) diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi Sutaatmadja. Terbit dua kali dalam setahun (Februari dan Juli). Terbit perdana pada Juli 2019. Tujuan: 1) Menjadi media publikasi ...