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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS TSARWATICA (Islamic Economic, Accounting, and Management Journal)
Ade Nurhayati Kusuma Dewi
STIE DR. KHEZ MUTTAQIEN PURWAKARTA
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH HARGA, KUALITAS, KONDISI PASAR DAN LOKASI PASAR TERHADAP PREFERENSI KONSUMEN DALAM BERBELANJA DI PASAR TRADISIONAL Ade Nurhayati Kusuma Dewi
Eqien - Jurnal Ekonomi dan Bisnis Vol 3 No 2 (2016): JURNAL EKONOMI DAN BISNIS “E-QIEN” Volume 1 Nomor 4, Arpil 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (59.367 KB) | DOI: 10.34308/eqien.v3i2.24

Abstract

Berdasarkan sumber dari para pedagang pasar di pasar tradisional, bahwa kini jumlah konsumen yang berkunjung dan membeli di pasar tradisional semakin hari cenderung semakin berkurang. Omzet penjualanpun cenderung menurun. Bila dibandingkan dengan keadaan 10 tahun yang lalu, dimana waktu berjualan dimulai dari jam 4 pagi sampai dengan jam 12 siang, barang dagangan yang terjual sudah habis. Tetapi kini sampai sore, dengan jumlah kuantitas barang yang ditawarkan relatif sama, namun memerlukan waktu yang lebih lama, bahkan seringkali barang yang ditawarkan tidak habis terjual. Hal tersebut tentu saja sangat merugikan para pedagang
ANALYSIS OF THE EFFECT OF THIRD-PARTY FUNDS FOR MURABAHAH, CAPITAL ADEQUACY RATIO (CAR), AND NON-PERFORMING FINANCING (NPF) MURABAHAH TO RETURN ON ASSETS (ROA) AT ISLAMIC COMMERCIAL BANKS IN INDONESIA FOR THE 2017-2020 PERIOD Ropi Marlina; Juliani Lisma Sari; Dewindi Dewindi; Novian Mardani; Ade Nurhayati
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 4 No 2 (2023)
Publisher : STIESA Press

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Abstract

The purpose of this study is to analyze the Effect of Third-Party Funds (DPK), Capital Adequacy Ratio (CAR), and Murabahah Non-Performing Financing (NPF) on Return on Asset (ROA). The research method used is in this study is a descriptive method with a quantitative approach and uses panel data regression analysis (Time Series and Cross Series) with a Fixed Effect Model (FEM) model using Eviews software version 10. The sampling method used is purposive sampling, which uses several criteria so that there are 12 Islamic Commercial Banks that are used as samples operating in Indonesia and registered with the OJK from 2017-2020. The results showed that the Third-Party Fund Variable (DPK) and Capital Adequacy Ratio (CAR) had a positive and significant effect on Return on Asset (ROA) in Islamic Commercial Banks. Murabahah's Non-Performing Financing (NPF) has a negative and insignificant influence on Return on Asset (ROA). Murabahah's Third Party Funds, Capital Adequacy Ratio (CAR), and Murabahah's Non-Performing Financing (NPF) simultaneously (together) have a positive and significant influence on Return on Asset (ROA). Islamic commercial banks must consider various solutions to obtain high profitability. Murabahah's Third Party Funds, Capital Adequacy Ratio (CAR), and Murabahah's Non-Performing Financing (NPF) must be maintained and tiered to obtain maximum profitability.
MARKETING DIGITALIZATION AND RELIGIUSITY AND ITS INFLUENCE ON INTEREST IN MUZAKKI FUNDRAISING SMILE MANDIRI PURWAKARTA Ade Nurhayati Kusumadewi; Ropi Marlina; Rika Amalia
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 5 No 1 (2023)
Publisher : STIESA Press

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Abstract

The purpose of this study is to find out whether digital marketing affects the interest of muzaki ziswaf in fundraising independent smile Purwakarta, whether religiosity affects the interest of muzaki ziswaf in fundraising independent smile Purwakarta. The method used in this study is a quantitative with descriptive verification method. The data analysis technique used is multiple linear regression with SPSS software version 25. The sampling method used is purposive sampling, which uses several criteria so that there are muzakki fundraising senyum mandiri Purwakarta, aged 19-50 years, domiciled in Purwakarta, one respondent can only fill out one questionnaire. The results showed that both free variables simultaneously have a significant effect on bound variables. Of the total dependent variables, 60.3% simultaneously affected the interest of muzaki ziswaf Senyum Mandiri Purwakarta.
BRAND IMAGE DAN BRAND PERSONALITY SERTA PENGARUHNYA TERHADAP BRAND LOYALTY PADA PRODUK PIKOPI DI PURWAKARTA Kusumadewi, Ade Nurhayati Kusumadewi Nurhayati; Risma Ismawanti, Nurul; Mawardi, Amna; Wahyudi, Robby
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2228

Abstract

This study aims to determine the influence of brand image and brand personality on brand loyalty in Pikopi products in Purwakarta. Using a quantitative approach, data were collected from 97 respondents through a non-probability sampling technique. The data were analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with the help of IBM SPSS 25. The results show that both brand image and brand personality have a positive and significant partial effect on brand loyalty. Simultaneously, these independent variables also have a significant effect, with an F value of 70.961 and a significance level of 0.000. The R square value of 0.602 indicates that 60.2% of the variation in brand loyalty can be explained by brand image and brand personality. In conclusion, brand image and brand personality play a crucial role in building consumer loyalty toward Pikopi products in Purwakarta
Co-Authors Amna Mawardi Dewindi Dewindi Iman Sidik Nusannas Juliani Lisma Sari Mardani, Novian Rika Amalia Risma Ismawanti, Nurul Ropi Marlina Wahyudi, Robby