Journal of Economics and Management Scienties
Volume 5 No. 1, December 2022

Analisis Kebijakan Promosi dalam Meningkatkan Volume Penjualan Mobil Merek Canter (Studi Kasus pada PT. Mitsubishi Andalas Berlian Motor Padang)

D Delvianti (Universitas Ekasakti)

Article Info

Publish Date
31 Dec 2022

Abstract

This study aims to examine and analyze promotion policies in increasing sales of Canter brand cars (a case study at PT. Mitsubishi Andalas Berlian Motor Padang). The analytical method in this study uses the classical assumption test which consists of a normality test and a simple regression test, t test. The results of this study are partially the promotion cost policy at PT. Mitsubishi Andalas Berlian Motor Padang did not have a significant effect on sales volume at PT. Mitsubishi Andalas Berlian Motor Padang

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Journal Info
Journal of Economics and Management Scienties
Website

Abbrev

JEMS

Publisher

Asia Pacific Network for Sustainable Agriculture, Food and Energy

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Description

Journal of Economics and Management Scienties is a peer-reviewed open access journal covering applied issues in micro and macroeconomics, including (but not limited to): Political Economy Law and Economics Environmental Economics Innovation Economics Health Economics Gender Economics International ...