Jurnal Abdimas Indonesia
Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia

Pendampingan Rebranding Logo Dan Pemanfaatan Digital Marketing Sebagai Solusi Pengembangan UMKM Di Kota Blitar

Bowo Santoso (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Delia Noor Rizkita Kisworo (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
13 Jul 2023

Abstract

In the Blitar city there are several MSMEs farming ornamental fish, one of them is Mbah Bendo Koi Farm which is located on Jl. Kapuas No. 92, Kel. Bendo, Kec. Kepanjenkidul. Based on the results of observations and interviews, the obstacles faced by this MSMEs are the lack of business identity branding such as logos that look monotonous, unattractive, and old school. From these obstacles, group 23 helped rebrand Mbah Bendo Koi Farm's logo, apart from that we also helped create social media accounts and their content in the hope of attracting new potential customers and expanding their market in all regions in Indonesia.

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Journal Info
Jurnal Abdimas Indonesia
Website

Abbrev

jai

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Jurnal pengabdian kepada Masyarakat dengan akses terbuka dengan ruang lingkup berbagai bidang Ilmu Kesehatan, Kedokteran, Sosial Humaniora dan Multidisiplin ilmu termasuk penelitian dasar dalam Ilmu kesehatan umum, ilmu psikologi, ilmu farmasi, keperawatan dan Kebidanan. Artikel dalam jurnal ...