Jurnal Abdimas Indonesia
Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia

Pendampingan Usaha Kecil, Mikro, dan Menengah Kelurahan Kedung Baruk Melalui Media Sosial Instagram sebagai Upaya dalam Pengoptimalan Promosi Digital

Fadilla Ryandini (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Zawawi Zawawi (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
30 Jun 2023

Abstract

Abstract: The rapid development of technology and digitalization currently has an impact on all aspects of life. Current technological developments affect world marketing which is shifting into the digitalization era. This creates a new and easy way for businesses to learn about consumer behavior, brands and services that match the wants and needs of today's customers. The aim of this program is to help MSMEs in the Kedung Baruk Village to maximize social media as a marketing tool. For this program the author uses a special assistance method in implementing the planned program. This assistance program specifically selects MSMEs in the Kedung Baruk Village.

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Journal Info
Jurnal Abdimas Indonesia
Website

Abbrev

jai

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Jurnal pengabdian kepada Masyarakat dengan akses terbuka dengan ruang lingkup berbagai bidang Ilmu Kesehatan, Kedokteran, Sosial Humaniora dan Multidisiplin ilmu termasuk penelitian dasar dalam Ilmu kesehatan umum, ilmu psikologi, ilmu farmasi, keperawatan dan Kebidanan. Artikel dalam jurnal ...