Journal of Management, Economic, and Accounting
Vol. 2 No. 1 (2023): Januari- Juni

The Influence Of Facilities, Prices, And Taste On Customer Satisfaction (Survey On Cafe Naw-Naw Tasikmalaya Consumers)

Dinda Anjani (Unknown)
Budhi Wahyu Fitriadi (Unknown)
Rita Tri Yusnita (Unknown)

Article Info

Publish Date
25 Jun 2023

Abstract

The purpose of this study is to determine the effect of facilities, prices, and taste on consumer satisfaction of Naw – Naw Tasikmalaya coffee. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Naw-Naw coffee. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that facilities, prices, and tastes have a significant effect both partially and simultaneously on consumer satisfaction of Naw – Naw Tasikmalaya coffee.

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...