Journal of Management, Economic, and Accounting
Vol. 2 No. 2 (2023): Juli-Desember

The Effect Of Selebgram Endorsement And Brand Trust On Purchase Decisions (Survey on Feystyle.id Shop Consumers in Tasikmalaya City)

Sriyulianti, Dina (Unknown)
Askolani, Askolani (Unknown)
Pauzy, Depy Muhamad (Unknown)

Article Info

Publish Date
06 Aug 2023

Abstract

The purpose of this study was to determine the effect of celebrity endorsement and brand trust on purchasing decisions in Feystyle, Tasikmalaya City. The research method used is a quantitative method with a survey approach to 100 respondents who are Feystyle consumers. The type of data used is primary data. The data analysis technique used is multiple regression analysis. The results of this test prove that celebrity endorsements and brand trust have a significant effect both partially and simultaneously on purchasing decisions of Feystyle consumers in Tasikmalaya City.

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...