RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Vol 6 No 1 (2024): Reslaj: Religion Education Social Laa Roiba Journal

Analisis Kepuasan Konsumen terhadap Pelayanan Kopi Nako Kota Wisata Cibubur

Wahid Aldi Rinanto (Universitas Teknologi Digital Bandung)
Puspita Romadhona (Universitas Teknologi Digital Bandung                                                                                           )



Article Info

Publish Date
07 Jun 2023

Abstract

This study aims to analyze customer satisfaction with nako coffee services in kota wisata cibubur. This research uses a qualitative descriptive method. Data collection was carried out through observation, survey, and interviews with 20 sources, namely consumers who were Visiting Kopi Nako Kota Wisata Cibubur. The results of this study are the services provided by Kopi Nako Kota Wisata Cibubur have met the criteria for good service readiness. Kopi Nako Kota Wisata Cibubur has provided good service to consumers. The analysis was carried out using indicators of reliability (reliability), responsiveness, assurance, attention (empathy), and physical evidence (tangible) which were analyzed through interviews with consumers as many as 20 sources, and they stated that they had a relatively high level of satisfaction with the services provided by kopi nako kota wisata cibubur. Keywords: satisfaction, service, consumer

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Journal Info

Abbrev

reslaj

Publisher

Subject

Religion Economics, Econometrics & Finance Education Social Sciences

Description

RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and practitioners in ...