Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co

Analisa Pengaruh Destination Image dan Motivation Terhadap Tourist Loyalty dengan Perceived Value dan Tourist Satisfaction sebagai Mediasi di Kota Batam

Lily Purwianti (Universitas Internasional Batam)
Evelyn Patricia (Universitas Internasional Batam)



Article Info

Publish Date
28 Apr 2021

Abstract

The purpose of this study is to analyse the influence of destination image and motivation towards the loyality of tourist in Batam City. This studi use PLS SEM (partial least square structural equation modeling) as data processing application. The findings show that destination image and motivation that are being intervening by perceived value and tourist satisfaction have positive significant influence towards tourist loyality.

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combines

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Aerospace Engineering Arts Social Sciences Other

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Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conducting a research is one of the implementations of Three Pillars of Higher Education that has a crucial role for the development of science, technology, and arts as well as for the improvement of the welfare ...